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Brand Usage Guide

This Brand Usage Guide is intended to provide guidance regarding use of the OneTrust brand name and OneTrust trademarks.  

You must use the full brand name shown in the left-hand column for the first occurrence of a brand name within a document. However, after that first occurrence, you may use the approved short name (where noted in the right-hand column). Use only approved short names.

For names that are shown below with a “™” or “®” trademark symbol, the first occurrence of a brand name in a document must include the trademark symbol. However, the symbol is not necessary for subsequent occurrences of the brand name within the same document.   

Only use the ® mark if you will be using in the country it is registered in. 
When needed in names, we use the ampersand symbol (&) rather than “+” or “and.”

Please reference the OneTrust Trademark Usage Guidelines for detailed guidance on the use of OneTrust trademarks.   

Company Brand Names

Brand NameTrademark Usage
OneTrust®OneTrust® (Use ® in EU, US, UK, Australia, Brazil, Canada, Hong Kong, India,
Switzerland, China, Israel, Japan, Mexico, Norway, New Zealand, Russian Federation,
Singapore, Thailand, Turkey OneTrust™ (Use in all other countries)

Platform, Solutions

Approved Brand NameApproved Short Name(s)
The OneTrust Platform 
OneTrust Consent & PreferencesConsent & Preferences
OneTrust Privacy AutomationPrivacy Automation
OneTrust Data & AI GovernanceData & AI Governance
OneTrust Tech Risk & Compliance​Tech Risk & Compliance​
OneTrust Third-Party Management​Third-Party Management​
OneTrust Ethics & Compliance​Ethics & Compliance

Products

Approved Brand NameApproved Short Name(s)
OneTrust Universal Consent & Preference Management​Universal Consent & Preference Management​
OneTrust Consent Management (CMP)​Consent Management; CMP
OneTrust Privacy Operations​Privacy Operations​
OneTrust Data Subject Request (DSR) Automation​Data Subject Request Automation; DSR Automation​
OneTrust DataGuidance®DataGuidance®
OneTrust Data Discovery​ & ClassificationData Discovery​ ​& Classification
OneTrust AI GovernanceAI Governance
OneTrust Compliance Automation​Compliance Automation​
OneTrust IT Risk Management​IT Risk Management​
OneTrust Third-Party Risk Management​Third-Party Risk Management​
OneTrust Third-Party Risk Exchange​Third-Party Risk Exchange​
OneTrust Third-Party Due Diligence​Third-Party Due Diligence​
OneTrust SpeakUp Trustline​SpeakUp Trustline​
OneTrust Ethics Program Management​Ethics Program Management​

Events

Approved Brand NameTrademark Usage
TrustWeek® TrustWeek® (Use ® in EU, UK, US, Australia, Brazil, Singapore, China, Thailand) 
TrustWeek™ (Use in all other countries) 
PrivacyConnect® PrivacyConnect® (Use ® in EU, UK, US, Saudi Arabia, Australia) PrivacyConnect™
(Use in all other countries) 
EthicsConnect™ 
AIConnect™ 

Other Brands in Use

Approved Brand NameApproved Short Name(s)
Cookiepedia® Cookiepedia® (Use ® in EU, US) 
Cookiepedia™ (Use in all other countries) 
CookiePro® CookiePro® (Use ® in EU, UK, US, Australia, India, Japan, China) 
CookiePro™ (Use in all other countries) 
CookiePro by OneTrust®CookiePro by OneTrust® (Use ® in Switzerland)