OneTrust Privacy & Data Governance, together with the Snowflake Data Cloud, enables data teams to better understand where sensitive data lives in the Data Cloud, use their data responsibly, and ensure proper consent has been granted for personal data. Through the integration, organizations can catalog and classify data down to the field level and enforce access governance that respects customer consent.
This ensures responsible use by orchestrating attribute-based access control driven by:
- Classification (ensuring sensitive data is only accessed by the right people)
- Consent (ensuring that users can only see the data of individuals that have consented to their purpose, like direct marketing)
What is Snowflake Horizon?
Snowflake Horizon is Snowflake’s built-in governance solution with a unified set of compliance, security, privacy, interoperability, and access capabilities. Snowflake Horizon makes it easy for customers to govern and take immediate action on data, apps, and more across clouds, teams, partners, and customers — both inside and outside of organizations.
How does the integration work?
As part of the Snowflake Horizon Partnership Ecosystem, OneTrust helps with column-level masking and row-level access control. This allows users to automatically identify, classify, and apply data tags in Snowflake, including personal data, sensitive data, and other critical data.
OneTrust is constantly scanning the data in Snowflake and tagging sensitive data in accordance with the organization’s policies, which then intelligently orchestrates Snowflake’s masking capabilities so users can only access data with the proper sensitivity level. As OneTrust manages consent for individuals’ personal data, the integration enables an individual’s data to be completely masked depending on the user’s role and purpose.
Customers leveraging this integration can drive more effective and efficient data governance programs on the Snowflake Platform:
- Govern data at scale: Automatically identify, classify, and apply Data Tags in Snowflake, including unstructured data, personal data, sensitive data, PII, and other critical data
- Ensure consent and compliance across platforms: Intelligently mask data in Snowflake based on user role, ensuring that it is only available for consented purposes or access-levels, and in compliance with global regulations like GDPR, CCPA, and more
By enforcing both classification-based and consent-based access controls, OneTrust and Snowflake ensure that organizations are using sensitive data responsibly.
Where does AI fit?
Given the expanded adoption of AI and the potential amplification of bias in data sets, ensuring responsible use through the aforementioned integrations is more critical than ever.
“Developers, data scientists, and data engineers need a trust and safety layer when accessing, using, and manipulating data,” said Blake Brannon, Chief Product & Strategy Officer at OneTrust. “OneTrust Privacy & Data Governance and Snowflake help them understand if they’re using personal and sensitive data, ensure the right access policies are enforced, and feel confident that data is being used responsibly across the business.”
OneTrust’s Privacy & Data Governance Cloud offers one platform for security, marketing, and privacy teams to discover, control, and activate the responsible use of data throughout their organization. Privacy Management, Data Discovery & Governance, and Consent & Preferences come together to help organizations better understand their data across the business, meet regulatory requirements, and provide transparency and choice to individuals.
Learn more about OneTrust’s Privacy and Data Governance Cloud.
