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Infographic entitled “How OneTrust Consent and Preferences integrates with Adobe Experience Platform.” It describes the integration with five points. The first point talks about OneTrust Consent and Preferences consent capture capabilities, where it can capture consumers’ consent and preferences around data collection and usage using OneTrust Consent and Preferences. The next feature is “consent storage.” Consent data is collected and stored in the OneTrust consent database, where it centralizes consent data collected across domains, browsers, apps, and devices to build detailed audit trails and support proof of compliance. This data is then integrated with Adobe Experience Platform for activation. The third point is “consent enforcement.” A manager can set consent policies in place in Adobe Experience Platform using only consumer profiles that have provided consent for your data use case. For example, the manager can set a personalization campaign by defining the marketing action taking place, such as cross-site targeting, and then setting which consent field to filter out, in this case only those those who consented to personalized content. Next, “consent insights,” is how Adobe Experience Platform then provides insights on the consent data in use, displaying what percentage of overall users are qualified for different types of campaigns based on their preference data. Finally, there is “consent activation.” When activating campaigns for different user segments, the integration with OneTrust Consent and Preferences will ensure that this consent data is activated, letting Adobe Experience Platform uses know that their campaigns are going to an addressable audience that takes the desired user segment and consent policies into account.

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