Whale TV™ today announced that it has selected OneTrust, the platform helping organizations use data and AI responsibly, to power privacy-first, personalized experiences across its streaming operations. Whale TV will replace its existing consent management solutions with OneTrust’s Consent Management Platform (CMP) to centralize and simplify consumer consent and preferences on its Whale TV operating system (OS) and owned and operated streaming apps such as Whale TV+.
OneTrust’s CMP allows Whale TV to:
- Capture, store, and activate purpose-based consent, user preferences, and first-party data across all customer touchpoints and devices
- Deploy optimized consent experiences across customer touchpoints from websites to connected TV (CTV) devices
- Allow individual users in a household to manage their consent, preferences, and privacy rights
- Automatically communicate consent and preferences downstream to marketing and advertising partners
- Demonstrate compliance with opt-in/opt-out requirements, frameworks like IAB's Transparency and Consent Framework, and data protection laws such as the GDPR, CCPA, and hundreds more
“It is crucial that we build a relationship with our users that is based on trust,” said Chris Hock, VP Monetization at Whale TV. “We do that by giving them more control over their data and providing transparency over how we store and process it. By capturing consent and user preferences with OneTrust, we can ensure privacy for our audiences while delivering personalized recommendations and more relevant advertising.”
When selecting a privacy partner, Whale TV sought a platform that could accommodate its global audience base and enable compliance with various data privacy regulations and frameworks around the world. They also needed a consent management solution that could be seamlessly deployed across web, mobile, and CTV devices. With regulatory intelligence across 300+ jurisdictions and support for 250+ languages and geolocation rules, OneTrust allows Whale TV to deliver privacy-first experiences at a global scale.
