Consent & Preferences

Balancing personalization and privacy: Strategies to win with first-party data in the dynamic data landscape

Learn best practices for first-party data, privacy compliance, and personalization. Future-proof your strategies and build trust with privacy-first marketing.

January 14, 2025

Consent & Preferences

Balancing personalization and privacy: Strategies to win with first-party data in the dynamic data landscape

Learn best practices for first-party data, privacy compliance, and personalization. Future-proof your strategies and build trust with privacy-first marketing.

January 14, 2025

Misconceptions about cookie consent in Australia: What you need to know

Learn how Australian privacy regulations impact cookie consent and data collection practices. Stay compliant and build trust with transparency.

December 20, 2024 3 minutos de lectura

Misconceptions about cookie consent in Australia: What you need to know

Learn how Australian privacy regulations impact cookie consent and data collection practices. Stay compliant and build trust with transparency.

December 20, 2024 3 minutos de lectura

Consent & Preferences

The ROI of consent & preference data: A good, better, best view of how organizations win with personalization

Marketing leaders must adapt to a new era where first-party data and consent management drive personalized experiences, ROI, and success amid evolving regulations and market shifts.

December 18, 2024

Consent & Preferences

The ROI of consent & preference data: A good, better, best view of how organizations win with personalization

Marketing leaders must adapt to a new era where first-party data and consent management drive personalized experiences, ROI, and success amid evolving regulations and market shifts.

December 18, 2024

Consent & Preferences

Deliver hyper-personalized experiences with a privacy-first approach to first-party data

Download our infographic to earn how to navigate new privacy laws and deprecating cookies with Adobe CDP and OneTrust.

December 18, 2024

Consent & Preferences

Deliver hyper-personalized experiences with a privacy-first approach to first-party data

Download our infographic to earn how to navigate new privacy laws and deprecating cookies with Adobe CDP and OneTrust.

December 18, 2024

Cookie Consent

How to handle opt-outs for tracking pixels under Australian privacy law

Join our webinar to learn how to master consent management and handle opt-outs for tracking pixels.

December 12, 2024

Cookie Consent

How to handle opt-outs for tracking pixels under Australian privacy law

Join our webinar to learn how to master consent management and handle opt-outs for tracking pixels.

December 12, 2024

Consent & Preferences

The strategic imperative of operationalizing Consent & Preferences in modern marketing

Discover how shifting regulations and market dynamics are reshaping marketing. Learn how first-party data, consent management, and personalization drive brand success and ROI.

December 04, 2024

Consent & Preferences

The strategic imperative of operationalizing Consent & Preferences in modern marketing

Discover how shifting regulations and market dynamics are reshaping marketing. Learn how first-party data, consent management, and personalization drive brand success and ROI.

December 04, 2024

Consent & Preferences

Live Demo: Build trusted digital experiences with OneTrust Consent & Preferences

Join this live demo webinar to learn how OneTrust Universal Consent and Preference Management help give individuals control over their consent, preferences, and first-party data.

December 03, 2024

Consent & Preferences

Live Demo: Build trusted digital experiences with OneTrust Consent & Preferences

Join this live demo webinar to learn how OneTrust Universal Consent and Preference Management help give individuals control over their consent, preferences, and first-party data.

December 03, 2024

Trust intelligence

OneTrust End of Year Lisboa

Pensamos que este é um ótimo momento para estarmos com vocês e, por isso, estamos muito felizes em anunciar a 1ª edição do OneTrust Day Portugal, um evento exclusivo para todo o país, onde vamos falar sobre os temas mais atuais e relevantes no mundo da Privacidade, Inteligência Artificial, Consentimento e Preferências e Gestão de Riscos de Terceiros.

novembro 21, 2024

Trust intelligence

OneTrust End of Year Lisboa

Pensamos que este é um ótimo momento para estarmos com vocês e, por isso, estamos muito felizes em anunciar a 1ª edição do OneTrust Day Portugal, um evento exclusivo para todo o país, onde vamos falar sobre os temas mais atuais e relevantes no mundo da Privacidade, Inteligência Artificial, Consentimento e Preferências e Gestão de Riscos de Terceiros.

novembro 21, 2024

Consent & Preferences

The new Martech equation: How consent management completes your CDP strategy

November 18, 2024

Consent & Preferences

The new Martech equation: How consent management completes your CDP strategy

November 18, 2024

Privacy Automation

Defining a new direction for data

As AI continues to offer unparalleled opportunities for business innovation, it also presents risks that organizations must tackle head-on through scalable governance programs that span multiple data sources. Six key trends are defining these challenges.

November 13, 2024

Automatización de la privacidad

Definiendo la nueva dirección que están tomando los datos

Aunque la IA continúa ofreciendo oportunidades inigualables para la innovación empresarial, también presenta riesgos de los que las organizaciones deben ocuparse de manera proactiva a través de programas de gobernanza escalables que abarquen múltiples fuentes de datos. Hay seis tendencias clave que definen estos desafíos.

noviembre 13, 2024

Automatización de la privacidad

Definiendo la nueva dirección que están tomando los datos

Aunque la IA continúa ofreciendo oportunidades inigualables para la innovación empresarial, también presenta riesgos de los que las organizaciones deben ocuparse de manera proactiva a través de programas de gobernanza escalables que abarquen múltiples fuentes de datos. Hay seis tendencias clave que definen estos desafíos.

noviembre 13, 2024

Consent & Preferences

Chrome's new path for privacy

Explore our guide on Chrome's new privacy approach, covering cookie management changes, consumer behavior, and strategies for advertisers in a cookieless future.

October 31, 2024

Consent & Preferences

Chrome's new path for privacy

Explore our guide on Chrome's new privacy approach, covering cookie management changes, consumer behavior, and strategies for advertisers in a cookieless future.

October 31, 2024

Privacy Management

How OneTrust partners with Artefact to enable responsible data strategies

The rise in technology development against the backdrop of increased privacy regulation has made responsible data use a crucial consideration for marketing and AI initiatives. Learn how OneTrust and Artefact partner to create and implement strategies for responsible data use.

October 29, 2024

Privacy Management

How OneTrust partners with Artefact to enable responsible data strategies

The rise in technology development against the backdrop of increased privacy regulation has made responsible data use a crucial consideration for marketing and AI initiatives. Learn how OneTrust and Artefact partner to create and implement strategies for responsible data use.

October 29, 2024

Cookie Consent

Elevate your data strategy: From cookies to universal consent & preferences

Transform your customer relationships. From cookie consent to holistic customer profiles, unlock universal preferences. 

October 23, 2024

Cookie Consent

Elevate your data strategy: From cookies to universal consent & preferences

Transform your customer relationships. From cookie consent to holistic customer profiles, unlock universal preferences. 

October 23, 2024

Consent & Preferences

Mastering US opt-out requirements: A practical guide for marketers

Discover how to manage US opt-out requirements and enhance your marketing efforts with this guide. Download now to simplify compliance and build trust.

October 22, 2024

Consent & Preferences

Mastering US opt-out requirements: A practical guide for marketers

Discover how to manage US opt-out requirements and enhance your marketing efforts with this guide. Download now to simplify compliance and build trust.

October 22, 2024

Privacy Automation

Transforming data privacy and governance with OneTrust and Snowflake

OneTrust’s privacy platform, powered by Snowflake, ensures secure data sharing and governance, helping organizations manage privacy without compromising collaboration.

October 18, 2024

Privacy Automation

Transforming data privacy and governance with OneTrust and Snowflake

OneTrust’s privacy platform, powered by Snowflake, ensures secure data sharing and governance, helping organizations manage privacy without compromising collaboration.

October 18, 2024

Consent & Preferences

Mastering GDPR consent: A marketer's guide to simplifying compliance

Learn how to simplify GDPR consent management, stay compliant, and build trust with your audience. Download this practical guide for marketers.

October 17, 2024

Consent & Preferences

Mastering GDPR consent: A marketer's guide to simplifying compliance

Learn how to simplify GDPR consent management, stay compliant, and build trust with your audience. Download this practical guide for marketers.

October 17, 2024

Consent & Preferences

Unlock the power of first-party data and transform compliance into competitive advantage

Unlock the power of first-party data to drive compliance and competitive advantage. Learn to manage, activate, and govern your data for personalized customer engagement.

October 15, 2024

Consent & Preferences

Unlock the power of first-party data and transform compliance into competitive advantage

Unlock the power of first-party data to drive compliance and competitive advantage. Learn to manage, activate, and govern your data for personalized customer engagement.

October 15, 2024

Consent & Preferences

OneTrust acknowledged as a Representative Vendor in the Gartner® Market Guide for Consent and Preference Management ​

Explore key insights from the 2024 Gartner® Market Guide Gartner® Market Guide for Consent and Preference Management.

October 10, 2024

Consent & Preferences

OneTrust acknowledged as a Representative Vendor in the Gartner® Market Guide for Consent and Preference Management ​

Explore key insights from the 2024 Gartner® Market Guide Gartner® Market Guide for Consent and Preference Management.

October 10, 2024

Consent & Preferences

Operationalizing first-party data in advertizing

Learn how to harness the power of first-party data in digital marketing. Discover strategies to operationalize data, ensure accuracy, and drive decision-making in this comprehensive guide for marketing organizations.

October 10, 2024

Consent & Preferences

Operationalizing first-party data in advertizing

Learn how to harness the power of first-party data in digital marketing. Discover strategies to operationalize data, ensure accuracy, and drive decision-making in this comprehensive guide for marketing organizations.

October 10, 2024

Consent & Preferences

OneTrust & Adobe: The power of permission-based personalization

Join industry leaders from OneTrust and Adobe to explore how their strategic partnership enhances customer experiences by integrating consent-based data management and privacy governance.

October 09, 2024

Consent & Preferences

OneTrust & Adobe: The power of permission-based personalization

Join industry leaders from OneTrust and Adobe to explore how their strategic partnership enhances customer experiences by integrating consent-based data management and privacy governance.

October 09, 2024

Consent & Preferences

The differences between First-, Zero-, Second-, and Third-party data

As marketers strive to better understand their audience, the distinction between First-, Zero-, Second-, and Third-party data becomes increasingly important and can significantly impact how it can be used in marketing strategies. Download the infographic to learn more.

September 30, 2024

Consent & Preferences

The differences between First-, Zero-, Second-, and Third-party data

As marketers strive to better understand their audience, the distinction between First-, Zero-, Second-, and Third-party data becomes increasingly important and can significantly impact how it can be used in marketing strategies. Download the infographic to learn more.

September 30, 2024

Preferencias y consentimiento

Confianza y personalización para el huésped del futuro

El sector del turismo se encuentra en un constante desafío ante la evolución de la demanda de los futuros huéspedes y consumidores, donde la personalización de experiencias, la salvaguarda de los datos y la confianza en las compañías son aspectos cruciales. En este contexto, soluciones como OneTrust emergen como herramientas clave para abordar estos retos de manera integral.

septiembre 26, 2024

Preferencias y consentimiento

Confianza y personalización para el huésped del futuro

El sector del turismo se encuentra en un constante desafío ante la evolución de la demanda de los futuros huéspedes y consumidores, donde la personalización de experiencias, la salvaguarda de los datos y la confianza en las compañías son aspectos cruciales. En este contexto, soluciones como OneTrust emergen como herramientas clave para abordar estos retos de manera integral.

septiembre 26, 2024

Data Discovery & Classification

Enhancing Data Governance: OneTrust and Snowflake strategies for data-driven businesses

Join us for a webinar with Jim Warner and Alex Cash to explore how Snowflake and OneTrust can revolutionize your data governance strategy, helping you maintain data quality, ensure compliance, and exceed marketing ROI in 2024.

September 24, 2024

Data Discovery & Classification

Enhancing Data Governance: OneTrust and Snowflake strategies for data-driven businesses

Join us for a webinar with Jim Warner and Alex Cash to explore how Snowflake and OneTrust can revolutionize your data governance strategy, helping you maintain data quality, ensure compliance, and exceed marketing ROI in 2024.

September 24, 2024

Privacy Automation

Proven ROI with OneTrust

Learn how a composite organization achieved a 227% return on investment over 3 years and payback in just 7 months by leveraging OneTrust to streamline privacy, data governance, and consent management.

September 24, 2024

Privacy Automation

Proven ROI with OneTrust

Learn how a composite organization achieved a 227% return on investment over 3 years and payback in just 7 months by leveraging OneTrust to streamline privacy, data governance, and consent management.

September 24, 2024

Consent & Preferences

What you need to know about first-party data

We cover the basics of first-party data and why it's so important in the digital age.

Param Gopalasamy

September 11, 2024 4 minutos de lectura

Consent & Preferences

What you need to know about first-party data

We cover the basics of first-party data and why it's so important in the digital age.

Param Gopalasamy

September 11, 2024 4 minutos de lectura

Einwilligung & Präferenzen

Praktischer Leitfaden für Marketingexperten zum Einwilligungs- und Präferenzmanagement

Personalisierte Erlebnisse sind im Marketing unverzichtbar geworden – Kunden erwarten maßgeschneiderte Inhalte. Doch was passiert, wenn Kommunikation nicht überzeugt? Ein effektives Einwilligungs- und Präferenzmanagement macht den Unterschied. Das Whitepaper zeigt, wie Unternehmen First-Party-Daten erheben und nutzen können, um Kundenzufriedenheit zu steigern und gleichzeitig rechtliche Anforderungen zu erfüllen.

August 21, 2024

Einwilligung & Präferenzen

Praktischer Leitfaden für Marketingexperten zum Einwilligungs- und Präferenzmanagement

Personalisierte Erlebnisse sind im Marketing unverzichtbar geworden – Kunden erwarten maßgeschneiderte Inhalte. Doch was passiert, wenn Kommunikation nicht überzeugt? Ein effektives Einwilligungs- und Präferenzmanagement macht den Unterschied. Das Whitepaper zeigt, wie Unternehmen First-Party-Daten erheben und nutzen können, um Kundenzufriedenheit zu steigern und gleichzeitig rechtliche Anforderungen zu erfüllen.

August 21, 2024

Cookie Consent

Unpacking Google's third-party cookies decision: What marketers need to know

Join our webinar to learn about Google's decision to keep third-party cookies and how it impacts marketers. Get actionable strategies and stay ahead in data privacy.

August 13, 2024

Cookie Consent

Unpacking Google's third-party cookies decision: What marketers need to know

Join our webinar to learn about Google's decision to keep third-party cookies and how it impacts marketers. Get actionable strategies and stay ahead in data privacy.

August 13, 2024

Consent & Preferences

The ultimate consent strategy for maximizing customer opt-ins in 2024

Discover the ultimate consent strategy for 2024! Watch our webinar to maximize customer opt-ins, optimize user experience, and maintain compliance.

July 30, 2024

Consent & Preferences

The ultimate consent strategy for maximizing customer opt-ins in 2024

Discover the ultimate consent strategy for 2024! Watch our webinar to maximize customer opt-ins, optimize user experience, and maintain compliance.

July 30, 2024

Cookie Consent

Google may not deprecate third-party cookies after all

Google has yet another update on Chrome’s third-party cookie deprecation. Learn more about what this means for your business.

Param Gopalasamy

July 25, 2024 4 minutos de lectura

Cookie Consent

Google may not deprecate third-party cookies after all

Google has yet another update on Chrome’s third-party cookie deprecation. Learn more about what this means for your business.

Param Gopalasamy

July 25, 2024 4 minutos de lectura

Consent & Preferences

Unlocking marketing ROI: Delivering personalized campaigns with 360-degree profiles

Learn to optimize ad targeting and improve relevance using 360-degree profiles. Watch our webinar to craft personalized campaigns that resonate and drive ROI.

July 16, 2024

Consent & Preferences

Unlocking marketing ROI: Delivering personalized campaigns with 360-degree profiles

Learn to optimize ad targeting and improve relevance using 360-degree profiles. Watch our webinar to craft personalized campaigns that resonate and drive ROI.

July 16, 2024

Consent & Preferences

How consent automation fuels omni-channel engagement & personalization

Discover how consent automation fuels omni-channel engagement across web, mobile, and CTV. Join us to learn effective cross-platform CMP strategies.

July 02, 2024

Consent & Preferences

How consent automation fuels omni-channel engagement & personalization

Discover how consent automation fuels omni-channel engagement across web, mobile, and CTV. Join us to learn effective cross-platform CMP strategies.

July 02, 2024

Trust intelligence

OneTrust Day Portugal

Pensamos que este é um ótimo momento para estarmos com vocês e, por isso, estamos muito felizes em anunciar a 1ª edição do OneTrust Day Portugal, um evento exclusivo para todo o país, onde vamos falar sobre os temas mais atuais e relevantes no mundo da Privacidade, Inteligência Artificial, Consentimento e Preferências e Gestão de Riscos de Terceiros.

junho 27, 2024

Trust intelligence

OneTrust Day Portugal

Pensamos que este é um ótimo momento para estarmos com vocês e, por isso, estamos muito felizes em anunciar a 1ª edição do OneTrust Day Portugal, um evento exclusivo para todo o país, onde vamos falar sobre os temas mais atuais e relevantes no mundo da Privacidade, Inteligência Artificial, Consentimento e Preferências e Gestão de Riscos de Terceiros.

junho 27, 2024

Consent & Preferences

Building customer trust: Unify consent across your tech stack

Discover the power of unified consent across your tech stack. Join our webinar for strategies to enhance compliance, trust, and customer engagement.

June 24, 2024

Consent & Preferences

Building customer trust: Unify consent across your tech stack

Discover the power of unified consent across your tech stack. Join our webinar for strategies to enhance compliance, trust, and customer engagement.

June 24, 2024

Consent & Preferences

First-party data, programmatic ads, and what advertising holds in 2024

Uncover the future of advertising in 2024. Our infographic highlights the importance of first-party data for compliance, trust, and effective customer engagement.

June 13, 2024

Consent & Preferences

First-party data, programmatic ads, and what advertising holds in 2024

Uncover the future of advertising in 2024. Our infographic highlights the importance of first-party data for compliance, trust, and effective customer engagement.

June 13, 2024

Consent & Preferences

Enhancing marketing automation with consent data

How can you make sure your marketing automation platform is at its efficient best? Enter consent and preferences. Read our blog to learn more.

Param Gopalasamy

June 13, 2024 4 minutos de lectura

Consent & Preferences

Enhancing marketing automation with consent data

How can you make sure your marketing automation platform is at its efficient best? Enter consent and preferences. Read our blog to learn more.

Param Gopalasamy

June 13, 2024 4 minutos de lectura

Preferencias y consentimiento

Mejora la automatización del marketing con datos de consentimiento

¿Cómo puedes asegurarte de que tu plataforma de automatización de marketing funciona con la máxima eficacia? Introduce las preferencias y el consentimiento. Consulta nuestro blog para saber más.

Param Gopalasamy

junio 13, 2024 4 minutos de lectura

Preferencias y consentimiento

Mejora la automatización del marketing con datos de consentimiento

¿Cómo puedes asegurarte de que tu plataforma de automatización de marketing funciona con la máxima eficacia? Introduce las preferencias y el consentimiento. Consulta nuestro blog para saber más.

Param Gopalasamy

junio 13, 2024 4 minutos de lectura

Consent & Preferences

How consent and preferences fits into your organization

When looking at a consent and preferences solution, it’s tough to picture what it’ll look like in your marketing tech stack. Download our infographic to learn more.

June 12, 2024

Consent & Preferences

7 ways your organization can balance privacy and marketing in 2024

There’s a lot of changes in privacy and AdTech in 2024. How has privacy impacted marketing and what can your business do about it? Read our blog to learn more.

Param Gopalasamy

June 12, 2024 8 minutos de lectura

Consent & Preferences

How consent and preferences fits into your organization

When looking at a consent and preferences solution, it’s tough to picture what it’ll look like in your marketing tech stack. Download our infographic to learn more.

June 12, 2024

Consent & Preferences

7 ways your organization can balance privacy and marketing in 2024

There’s a lot of changes in privacy and AdTech in 2024. How has privacy impacted marketing and what can your business do about it? Read our blog to learn more.

Param Gopalasamy

June 12, 2024 8 minutos de lectura

Einwilligung & Präferenzen

7 Möglichkeiten, wie Ihr Unternehmen 2024 Datenschutz und Marketing in Einklang bringen kann

Im Jahr 2024 gibt es viele Änderungen im Datenschutz und bei AdTech. Wie hat sich der Datenschutz auf das Marketing ausgewirkt und was kann Ihr Unternehmen dagegen tun? Lesen Sie unseren Blog, um mehr zu erfahren.

Param Gopalasamy

Juni 12, 2024 8 minutos de lectura

Consent & Preferences

How does OneTrust integrate with Salesforce Marketing Cloud?

Does your business use Salesforce Marketing Cloud? Learn more about how OneTrust Consent & Preferences can integrate with your system to maximize efficiency and value.

June 11, 2024

Consent & Preferences

How does OneTrust integrate with HubSpot?

Does your business use HubSpot? Learn more about OneTrust Consent & Preferences can integrate and maximize efficiency and value.

June 11, 2024

Consent & Preferences

How does OneTrust integrate with Salesforce Marketing Cloud?

Does your business use Salesforce Marketing Cloud? Learn more about how OneTrust Consent & Preferences can integrate with your system to maximize efficiency and value.

June 11, 2024

Consent & Preferences

How does OneTrust integrate with HubSpot?

Does your business use HubSpot? Learn more about OneTrust Consent & Preferences can integrate and maximize efficiency and value.

June 11, 2024

Consent & Preferences

How does OneTrust integrate with Marketo?

Does your business use Marketo? Learn more about how OneTrust Consent & Preference can integrate with Marketo to maximize efficiency and value.

June 11, 2024

Consent & Preferences

How does OneTrust integrate with Marketo?

Does your business use Marketo? Learn more about how OneTrust Consent & Preference can integrate with Marketo to maximize efficiency and value.

June 11, 2024

Consent & Preferences

Unlocking customer insights: Enhancing marketing with first-party data

Discover strategies to leverage first-party data for targeted marketing, personalization, compliance, and customer engagement.

June 03, 2024

Consent & Preferences

Unlocking customer insights: Enhancing marketing with first-party data

Discover strategies to leverage first-party data for targeted marketing, personalization, compliance, and customer engagement.

June 03, 2024

Consent & Preferences

Consent management: How financial services firms build trust

How can financial services organizations benefit from a consent management solution? Download our eBook powered with Capco’s expertise today.

May 01, 2024

Consent & Preferences

Consent management: How financial services firms build trust

How can financial services organizations benefit from a consent management solution? Download our eBook powered with Capco’s expertise today.

May 01, 2024

Consent & Preferences

Building omni-channel trust: From unknown users to loyal customers

Learn essential strategies for collecting and managing consent effectively across channels to transform unknown users into loyal customers.

May 01, 2024

Consent & Preferences

Building omni-channel trust: From unknown users to loyal customers

Learn essential strategies for collecting and managing consent effectively across channels to transform unknown users into loyal customers.

May 01, 2024

Consent & Preferences

Direct marketing do's and don'ts: Addressing double opt-in requirements and recommendations

Join OneTrust DataGuidance and legal experts as we dive into the intricacies of double opt-in within the framework of EU marketing regulations.

April 30, 2024

Consent & Preferences

Direct marketing do's and don'ts: Addressing double opt-in requirements and recommendations

Join OneTrust DataGuidance and legal experts as we dive into the intricacies of double opt-in within the framework of EU marketing regulations.

April 30, 2024

Consent & Preferences

Permission-Based Personalization: The Power of OneTrust and Adobe

Unlock the power of permission-based personalization with OneTrust and Adobe. Join us for insights into data governance and customer engagement strategies.

April 17, 2024

Consent & Preferences

Permission-Based Personalization: The Power of OneTrust and Adobe

Unlock the power of permission-based personalization with OneTrust and Adobe. Join us for insights into data governance and customer engagement strategies.

April 17, 2024

Consent & Preferences

Build trust and honour customers privacy with OneTrust Consent & Preferences

Learn how OneTrust Universal Consent and Preference Management help give individuals control over their consent, preferences, and first-party data.

April 11, 2024

Consent & Preferences

Build trust and honour customers privacy with OneTrust Consent & Preferences

Learn how OneTrust Universal Consent and Preference Management help give individuals control over their consent, preferences, and first-party data.

April 11, 2024

Consentement et préférences utilisateur

Digital Markets Act - Entrée en vigueur et perspectives futures

Le Digital Markets Act (DMA) marque une étape cruciale dans l'évolution du numérique. Mais qu'est-ce que cela signifie pour vous ? Comment pouvez-vous vous adapter et capitaliser sur ces changements ?  Les réponses via notre replay. 

avril 04, 2024

Gestion de la protection des données personnelles

OneTrust met en place des expériences personnalisées et respectueuses de la vie privée grâce à Adobe

Adobe et OneTrust ont lancé un partenariat visant à offrir aux entreprises une personnalisation à grande échelle respectueuse de la vie privée. 

avril 03, 2024 5 minutos de lectura

Gestion de la protection des données personnelles

OneTrust met en place des expériences personnalisées et respectueuses de la vie privée grâce à Adobe

Adobe et OneTrust ont lancé un partenariat visant à offrir aux entreprises une personnalisation à grande échelle respectueuse de la vie privée. 

avril 03, 2024 5 minutos de lectura

Gestion de la protection des données personnelles

Ville de Neuilly

La mairie de Neuilly-sur-Seine utilise actuellement les modules Automatisation des analyses d’impact, Cartographies et registres, Gestion des demandes d'exercice de droit, Gestion des risques tiers, Politiques et mentions d’information, Gestion des incidents, Gestion des préférences utilisateur et Consentement aux cookies de OneTrust.

avril 02, 2024

Consentement et préférences utilisateur

Samsung

Étant donné la nature des activités de Samsung, la protection des données personnelles a toujours été une priorité absolue pour eux. En savoir plus sur le partenariat entre OneTrust et Samsung.

avril 02, 2024

Gestion de la protection des données personnelles

Ville de Neuilly

La mairie de Neuilly-sur-Seine utilise actuellement les modules Automatisation des analyses d’impact, Cartographies et registres, Gestion des demandes d'exercice de droit, Gestion des risques tiers, Politiques et mentions d’information, Gestion des incidents, Gestion des préférences utilisateur et Consentement aux cookies de OneTrust.

avril 02, 2024

Consentement et préférences utilisateur

Samsung

Étant donné la nature des activités de Samsung, la protection des données personnelles a toujours été une priorité absolue pour eux. En savoir plus sur le partenariat entre OneTrust et Samsung.

avril 02, 2024

Consent & Preferences

FAQ on the deprecation of third-party cookies

Navigate the deprecation of third-party cookies with our informative infographic. Discover essential insights on transitioning to first-party data, the future without cookies, and the role of consent management.

March 29, 2024

Consent & Preferences

FAQ on the deprecation of third-party cookies

Navigate the deprecation of third-party cookies with our informative infographic. Discover essential insights on transitioning to first-party data, the future without cookies, and the role of consent management.

March 29, 2024

Consent & Preferences

3 predictions for the impacts of 3rd party cookie deprecation

Stay ahead of the curve! Gain insights into the impacts of third-party cookie deprecation & actionable strategies for marketing success. Watch now!

March 26, 2024

Consent & Preferences

3 predictions for the impacts of 3rd party cookie deprecation

Stay ahead of the curve! Gain insights into the impacts of third-party cookie deprecation & actionable strategies for marketing success. Watch now!

March 26, 2024

Privacy Management

The Digital Markets Act is live: Now what?

The Digital Markets Act (DMA) went live on March 6, 2024. What does it mean for your organization? Read more to find out.

Param Gopalasamy

March 25, 2024 6 minutos de lectura

Privacy Management

The Digital Markets Act is live: Now what?

The Digital Markets Act (DMA) went live on March 6, 2024. What does it mean for your organization? Read more to find out.

Param Gopalasamy

March 25, 2024 6 minutos de lectura

Gestión de la privacidad

El Reglamento de Mercados Digitales ha entrado en vigor: ¿y ahora qué?

El Reglamento de Mercados Digitales entró en vigor el 6 de marzo de 2024. ¿Qué significa esto para tu organización? Consulta más información.

Param Gopalasamy

marzo 25, 2024 6 minutos de lectura

Gestión de la privacidad

El Reglamento de Mercados Digitales ha entrado en vigor: ¿y ahora qué?

El Reglamento de Mercados Digitales entró en vigor el 6 de marzo de 2024. ¿Qué significa esto para tu organización? Consulta más información.

Param Gopalasamy

marzo 25, 2024 6 minutos de lectura

Privacy Management

OneTrust powers privacy-first, personalized experiences with Adobe real-time customer data platform

Adobe and OneTrust have launched a partnership to bring privacy-first personalization at scale to businesses across all industries. Read our blog to learn more.

Param Gopalasamy

March 21, 2024 5 minutos de lectura

Privacy Management

OneTrust powers privacy-first, personalized experiences with Adobe real-time customer data platform

Adobe and OneTrust have launched a partnership to bring privacy-first personalization at scale to businesses across all industries. Read our blog to learn more.

Param Gopalasamy

March 21, 2024 5 minutos de lectura

Consent & Preferences

The unified consent strategy every marketer needs in 2024

Join us to master Unified Consent! Seamlessly integrate preferences across your tech stack, drive customer satisfaction, and boost revenue. Watch today!

March 19, 2024

Consent & Preferences

The unified consent strategy every marketer needs in 2024

Join us to master Unified Consent! Seamlessly integrate preferences across your tech stack, drive customer satisfaction, and boost revenue. Watch today!

March 19, 2024

Consent & Preferences

IAB TCF 2.2: What you need to know

IAB Europe updated their Transparency and Consent Framework to improve data privacy for users around how organizations collect and process data

Ryan Karlin

March 19, 2024 4 minutos de lectura

Consent & Preferences

IAB TCF 2.2: What you need to know

IAB Europe updated their Transparency and Consent Framework to improve data privacy for users around how organizations collect and process data

Ryan Karlin

March 19, 2024 4 minutos de lectura

Einwilligung & Präferenzen

IAB TCF 2.2: Was Sie wissen müssen

IAB Europe hat seinen Transparency & Consent Framework aktualisiert, um den Datenschutz für Nutzer in Bezug auf die Art und Weise, wie Unternehmen Daten erheben und verarbeiten, zu verbessern

Ryan Karlin

März 19, 2024 4 minutos de lectura

Einwilligung & Präferenzen

IAB TCF 2.2: Was Sie wissen müssen

IAB Europe hat seinen Transparency & Consent Framework aktualisiert, um den Datenschutz für Nutzer in Bezug auf die Art und Weise, wie Unternehmen Daten erheben und verarbeiten, zu verbessern

Ryan Karlin

März 19, 2024 4 minutos de lectura

Consentement et préférences utilisateur

Le guide ultime du consentement et des préférences

Un ebook à destination des marketeurs pour découvrir les lois qui impactent votre quotidien, comment s'y conformer et le ROI d'une solution de gestion des consentements et préférences. 

mars 12, 2024

Consentement et préférences utilisateur

Le guide ultime du consentement et des préférences

Un ebook à destination des marketeurs pour découvrir les lois qui impactent votre quotidien, comment s'y conformer et le ROI d'une solution de gestion des consentements et préférences. 

mars 12, 2024

Consentement et préférences utilisateur

Le Digital Markets Act est entré en vigueur : et maintenant ?

Découvrez ce que le digital Markets Act (DMA) signifie pour votre entreprise, son impact et la solution pour s'y conformer. 

mars 11, 2024

Consentement et préférences utilisateur

Le Digital Markets Act est entré en vigueur : et maintenant ?

Découvrez ce que le digital Markets Act (DMA) signifie pour votre entreprise, son impact et la solution pour s'y conformer. 

mars 11, 2024

Consentement et préférences utilisateur

Comment OneTrust s'intègre à Google Consent Mode V2

Grâce à l'intégration de Google Consent Mode, OneTrust facilite les étapes importantes de la mise en œuvre pour une installation plus aisée.

mars 06, 2024 3 minutos de lectura

Consentement et préférences utilisateur

Comment OneTrust s'intègre à Google Consent Mode V2

Grâce à l'intégration de Google Consent Mode, OneTrust facilite les étapes importantes de la mise en œuvre pour une installation plus aisée.

mars 06, 2024 3 minutos de lectura

Consentement et préférences utilisateur

Mise en place du consentement et des préférences

En suivant les 7 étapes de notre infographie, vous pouvez créer un cadre solide pour gérer le consentement et les préférences tout en garantissant la conformité aux réglementations. 

février 29, 2024

Consentement et préférences utilisateur

Mise en place du consentement et des préférences

En suivant les 7 étapes de notre infographie, vous pouvez créer un cadre solide pour gérer le consentement et les préférences tout en garantissant la conformité aux réglementations. 

février 29, 2024

Consent & Preferences

Achieving compliance excellence: Your path to marketing success

Unlock marketing success with a comprehensive CMP. Deliver tailored user experiences and maintain compliance across web, mobile, and CTV. Watch now!

February 15, 2024

Consent & Preferences

Achieving compliance excellence: Your path to marketing success

Unlock marketing success with a comprehensive CMP. Deliver tailored user experiences and maintain compliance across web, mobile, and CTV. Watch now!

February 15, 2024

Preferencias y consentimiento

Claves básicas sobre consentimiento y preferencias

Con una solución de consentimiento sólida, no solo te aseguras que los visitantes de tu sitio web sepan exactamente a qué están dando su consentimiento, sino que puedes ir un paso más allá y recopilar sus preferencias sobre cómo le gustaría que nos comunicáramos con ellos. En este eBook repasaremos los conceptos básicos del consentimiento: todo lo que necesitas saber para iniciar tu viaje hacia el consentimiento. 

febrero 01, 2024

Preferencias y consentimiento

Claves básicas sobre consentimiento y preferencias

Con una solución de consentimiento sólida, no solo te aseguras que los visitantes de tu sitio web sepan exactamente a qué están dando su consentimiento, sino que puedes ir un paso más allá y recopilar sus preferencias sobre cómo le gustaría que nos comunicáramos con ellos. En este eBook repasaremos los conceptos básicos del consentimiento: todo lo que necesitas saber para iniciar tu viaje hacia el consentimiento. 

febrero 01, 2024

Consent & Preferences

What you need to know about Google's third-party cookie deprecation

No more cookies? Oh wait, no - it’s no more third-party cookies. What’s that all about? Learn more about what Google’s latest decision means for you.

Param Gopalasamy

January 22, 2024 5 minutos de lectura

Consent & Preferences

What you need to know about Google's third-party cookie deprecation

No more cookies? Oh wait, no - it’s no more third-party cookies. What’s that all about? Learn more about what Google’s latest decision means for you.

Param Gopalasamy

January 22, 2024 5 minutos de lectura

Einwilligung & Präferenzen

Was Sie über die Abschaffung von Drittanbieter-Cookies bei Google wissen müssen

Keine Cookies mehr? Doch! Nur keine Drittanbieter-Cookies. Worum geht es dabei? Erfahren Sie mehr darüber, was die jüngste Entscheidung von Google für Sie bedeutet.

Param Gopalasamy

Januar 22, 2024 5 minutos de lectura

Einwilligung & Präferenzen

Was Sie über die Abschaffung von Drittanbieter-Cookies bei Google wissen müssen

Keine Cookies mehr? Doch! Nur keine Drittanbieter-Cookies. Worum geht es dabei? Erfahren Sie mehr darüber, was die jüngste Entscheidung von Google für Sie bedeutet.

Param Gopalasamy

Januar 22, 2024 5 minutos de lectura

Preferencias y consentimiento

Todo lo que necesitas saber sobre la degradación de las cookies de terceros de Google

¿El fin de las cookies? O mejor dicho: el fin de las cookies de terceros. ¿De qué va todo esto? Obtén más información sobre las implicaciones que tiene para ti la última decisión de Google.

Param Gopalasamy

enero 22, 2024 5 minutos de lectura

Preferencias y consentimiento

Todo lo que necesitas saber sobre la degradación de las cookies de terceros de Google

¿El fin de las cookies? O mejor dicho: el fin de las cookies de terceros. ¿De qué va todo esto? Obtén más información sobre las implicaciones que tiene para ti la última decisión de Google.

Param Gopalasamy

enero 22, 2024 5 minutos de lectura

Consent & Preferences

The state of data privacy and trust in marketing 2024

Navigate the intersection of data, privacy, & trust with OneTrust. Explore report insights on responsible data use, legal compliance, & building customer trust.

January 21, 2024

Consent & Preferences

The state of data privacy and trust in marketing 2024

Navigate the intersection of data, privacy, & trust with OneTrust. Explore report insights on responsible data use, legal compliance, & building customer trust.

January 21, 2024

Consentement et préférences utilisateur

L’art du consentement : Redéfinir votre stratégie en matière de données

Visionnez le replay afin de découvrir le rôle essentiel du consentement dans l’établissement de la confiance et la gestion des risques liés à la confidentialité tout au long du cycle de vie des données.

janvier 15, 2024

Consent & Preferences

Unify consented data across your tech stack

How does consented data help the rest of your tech stack level up? And what does this mean for your customers? Find out the answers and more with this infographic.

January 11, 2024

Consent & Preferences

Unify consented data across your tech stack

How does consented data help the rest of your tech stack level up? And what does this mean for your customers? Find out the answers and more with this infographic.

January 11, 2024

Consent & Preferences

The ultimate guide to consent and preferences in the healthcare sector

Consent management in the healthcare sector is more important than ever, with sensitive personal data from patients at stake. Learn how your organization can build patient trust through consent and preferences.

Param Gopalasamy

December 28, 2023 13 minutos de lectura

Consent & Preferences

The ultimate guide to consent and preferences in the healthcare sector

Consent management in the healthcare sector is more important than ever, with sensitive personal data from patients at stake. Learn how your organization can build patient trust through consent and preferences.

Param Gopalasamy

December 28, 2023 13 minutos de lectura

Einwilligung & Präferenzen

Der ultimative Leitfaden für Einwilligung und Präferenzen im Gesundheitswesen

Das Einwilligungsmanagement im Gesundheitswesen ist wichtiger denn je, da sensible personenbezogene Daten von Patienten auf dem Spiel stehen. Erfahren Sie, wie Ihre Organisation durch Einwilligung und Präferenzen das Vertrauen von Patienten gewinnen kann.

Param Gopalasamy

Dezember 28, 2023 13 minutos de lectura

Consentement et préférences utilisateur

Transformer les expériences retail : Instaurer la confiance à l’ère de la confidentialité moderne

Téléchargez le livre blanc pour apprendre comment transformer les expériences retail grâce à une stratégie de consentement et de préférences optimisée par OneTrust.

décembre 28, 2023

Consent & Preferences

Unify consented data to power your tech stack

What does a consent management system do for your tech stack? And why is it necessary? 

December 27, 2023 7 minutos de lectura

Consent & Preferences

Unify consented data to power your tech stack

What does a consent management system do for your tech stack? And why is it necessary? Read the blog to learn more.

December 27, 2023 7 minutos de lectura

Preferencias y consentimiento

Unifica los datos consensuados para impulsar tu pila tecnológica

¿Qué puede hacer un sistema de gestión de consentimientos por tu pila tecnológica? ¿Y por qué es necesario?

diciembre 27, 2023 7 minutos de lectura

Preferencias y consentimiento

Unifica los datos consensuados para impulsar tu pila tecnológica

¿Qué puede hacer un sistema de gestión de consentimientos por tu pila tecnológica? ¿Y por qué es necesario?

diciembre 27, 2023 7 minutos de lectura

Consentement et préférences utilisateur

Replay Gestion du consentement et des données first-party

Lors de ce replay sur la gestion du consentement et des données first-party,  nos experts parcourront les challenges de la preuve de consentement valide avec une mise en situation.

décembre 27, 2023

Consentement et préférences utilisateur

Replay Gestion du consentement hybride

Lors de cette session, nous avons décidé de vous faire vivre un tout nouveau type d’intervention avec une mise en situation qui vous permettra de découvrir les 2 côtés de la gestion du consentement hybride.

décembre 27, 2023

Consent & Preferences

Permission-based Personalization: The Power of a Centralized Record of Consent

Join us to explore the power of consent record centralization and its impact on elevating customer personalization while respecting privacy.

December 18, 2023

Consent & Preferences

Permission-based Personalization: The Power of a Centralized Record of Consent

Join us to explore the power of consent record centralization and its impact on elevating customer personalization while respecting privacy.

December 18, 2023

Consent & Preferences

The ICO's stance on user privacy and website compliance

The UK’s ICO recently announced that enforcement actions will be coming soon for large websites that aren’t adhering to their consent guidelines. What does this mean for your business?

Param Gopalasamy

December 14, 2023 5 minutos de lectura

Consent & Preferences

The ICO's stance on user privacy and website compliance

The UK’s ICO recently announced that enforcement actions will be coming soon for large websites that aren’t adhering to their consent guidelines. What does this mean for your business?

Param Gopalasamy

December 14, 2023 5 minutos de lectura

Consent & Preferences

The consent and preferences roadmap

How can your organization get started with consent and preferences? What are the first steps to take? Download our infographic to learn more.

December 11, 2023

Consent & Preferences

The basics of consent and preferences

When it comes to consent and preferences, what are the basic points that your organization needs to keep in mind? Download the eBook to learn more.

December 11, 2023

Consent & Preferences

The consent and preferences roadmap

How can your organization get started with consent and preferences? What are the first steps to take? Download our infographic to learn more.

December 11, 2023

Consent & Preferences

The basics of consent and preferences

When it comes to consent and preferences, what are the basic points that your organization needs to keep in mind? Download the eBook to learn more.

December 11, 2023

Consent & Preferences

How OneTrust integrates with Google Consent Mode

How OneTrust's integration with Google Consent Mode facilitates easier setup

Ashlea Cartee, Product Marketing Manager, Consent & Preferences, OneTrust

December 07, 2023 3 minutos de lectura

Consent & Preferences

How OneTrust integrates with Google Consent Mode

How OneTrust's integration with Google Consent Mode facilitates easier setup

Ashlea Cartee, Product Marketing Manager, Consent & Preferences, OneTrust

December 07, 2023 3 minutos de lectura

Preferencias y consentimiento

Cómo OneTrust se integra con el modo de consentimiento de Google

Cómo la integración de OneTrust con el modo de consentimiento de Google facilita la configuración

Ashlea Cartee, Product Marketing Manager, Consent & Preferences, OneTrust

diciembre 07, 2023 3 minutos de lectura

Preferencias y consentimiento

Cómo OneTrust se integra con el modo de consentimiento de Google

Cómo la integración de OneTrust con el modo de consentimiento de Google facilita la configuración

Ashlea Cartee, Product Marketing Manager, Consent & Preferences, OneTrust

diciembre 07, 2023 3 minutos de lectura

Einwilligung & Präferenzen

Wie OneTrust in den Google-Einwilligung-Modus integriert werden kann

Wie die Integration von OneTrust in den GoogleEinwilligung-Modus die Einrichtung erleichtert

Ashlea Cartee, Product Marketing Manager, Consent & Preferences, OneTrust

Dezember 07, 2023 3 minutos de lectura

Einwilligung & Präferenzen

Wie OneTrust in den Google-Einwilligung-Modus integriert werden kann

Wie die Integration von OneTrust in den GoogleEinwilligung-Modus die Einrichtung erleichtert

Ashlea Cartee, Product Marketing Manager, Consent & Preferences, OneTrust

Dezember 07, 2023 3 minutos de lectura

Consenso e preferenze

Integrazione di Onetrust con la modalità di consenso di Google

Configurazione più semplice grazie all'integrazione di OneTrust con la modalità di consenso di Google

Ashlea Cartee, Product Marketing Manager, Consent & Preferences, OneTrust

dicembre 07, 2023 3 minutos de lectura

Consenso e preferenze

Integrazione di Onetrust con la modalità di consenso di Google

Configurazione più semplice grazie all'integrazione di OneTrust con la modalità di consenso di Google

Ashlea Cartee, Product Marketing Manager, Consent & Preferences, OneTrust

dicembre 07, 2023 3 minutos de lectura

Consent & Preferences

The latest on consent-driven advertising: TCF 2.2, GPP, GCM and beyond

Unlock cutting-edge advertising trends: TCF 2.2, GPP, GCM and more! Join to master consent strategies in 2024 and beyond.

November 27, 2023

Consent & Preferences

The latest on consent-driven advertising: TCF 2.2, GPP, GCM and beyond

Unlock cutting-edge advertising trends: TCF 2.2, GPP, GCM and more! Join to master consent strategies in 2024 and beyond.

November 27, 2023

Consent & Preferences

A new era of behavioral advertising?

With recent enforcement decisions from authoritative bodies in Europe, organizations need to take a look at how they view consent for behavioral advertising. 

Param Gopalasamy

November 08, 2023 4 minutos de lectura

Consent & Preferences

A new era of behavioral advertising?

With recent enforcement decisions from authoritative bodies in Europe, organizations need to take a look at how they view consent for behavioral advertising. 

Param Gopalasamy

November 08, 2023 4 minutos de lectura

Consent & Preferences

Why consent and compliance matter with programmatic ads

Learn how to manage and transmit consent signals for programmatic ads to boost user trust and revenue without compromising compliance. Watch now!

November 07, 2023

Consent & Preferences

Why consent and compliance matter with programmatic ads

Learn how to manage and transmit consent signals for programmatic ads to boost user trust and revenue without compromising compliance. Watch now!

November 07, 2023

Consent & Preferences

How to activate data confidently with unified consent management

Join us to learn how to harmonize data for responsible use, leverage first-party data, and ensure your data architecture with a proactive consent strategy to build customer trust.

October 24, 2023

Consent & Preferences

How to activate data confidently with unified consent management

Join us to learn how to harmonize data for responsible use, leverage first-party data, and ensure your data architecture with a proactive consent strategy to build customer trust.

October 24, 2023

Consent & Preferences

Compliant omni-channel automation: How to be a responsible marketer?

Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.

October 12, 2023

Consent & Preferences

Compliant omni-channel automation: How to be a responsible marketer?

Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.

October 12, 2023

Consent & Preferences

AdTech and consent toolkit 2023

Master TCF 2.2 & Google CMP requirements with our AdTech and Consent Toolkit 2023. Stay compliant and succeed in the privacy-first advertising landscape.

October 10, 2023

Consent & Preferences

AdTech and consent toolkit 2023

Master TCF 2.2 & Google CMP requirements with our AdTech and Consent Toolkit 2023. Stay compliant and succeed in the privacy-first advertising landscape.

October 10, 2023

Consent & Preferences

How OneTrust integrates with Snowflake

When it comes to personalized marketing campaigns, email lists, or any other activation, make sure you’re staying compliant with all applicable privacy regulations.

October 09, 2023

Consent & Preferences

How OneTrust integrates with Snowflake

When it comes to personalized marketing campaigns, email lists, or any other activation, make sure you’re staying compliant with all applicable privacy regulations.

October 09, 2023

Consent & Preferences

The IAB TCF 2.2 mastery toolkit

Master IAB TCF 2.2: Gain insights, navigate changes, and empower your organization with our resource kit. Download now!

October 05, 2023

Consent & Preferences

The IAB TCF 2.2 mastery toolkit

Master IAB TCF 2.2: Gain insights, navigate changes, and empower your organization with our resource kit. Download now!

October 05, 2023

Consent & Preferences

Honoring consent throughout the data lifecycle

Watch our webinar and learn how consent can enrich your data while helping you build a brand your customers can trust.

October 03, 2023

Consent & Preferences

Honoring consent throughout the data lifecycle

Watch our webinar and learn how consent can enrich your data while helping you build a brand your customers can trust.

October 03, 2023

Consent & Preferences

Creating personalized consent-driven experiences

Learn best practices for managing user data and preferences in our latest white paper on personalization and compliance.

September 27, 2023

Consent & Preferences

Creating personalized consent-driven experiences

Learn best practices for managing user data and preferences in our latest white paper on personalization and compliance.

September 27, 2023

Consent & Preferences

The Google CMP requirements toolkit

Master Google's CMP Standards: Stay compliant and excel in the evolving ad landscape. Download our Google CMP Requirements Toolkit now!

September 27, 2023

Consent & Preferences

The Google CMP requirements toolkit

Master Google's CMP Standards: Stay compliant and excel in the evolving ad landscape. Download our Google CMP Requirements Toolkit now!

September 27, 2023

Consent & Preferences

OneTrust integrates with Salesforce to enable trusted data use

Marketers are data-driven and need to capture and process data through different systems, including Salesforce Marketing Cloud and Sales Cloud.

Ashlea Cartee

September 06, 2023 3 minutos de lectura

Consent & Preferences

OneTrust integrates with Salesforce to enable trusted data use

Marketers are data-driven and need to capture and process data through different systems, including Salesforce Marketing Cloud and Sales Cloud.

Ashlea Cartee

September 06, 2023 3 minutos de lectura

Consent & Preferences

OneTrust and Snowflake: Manage consent and enable effective data governance

Enabling data teams to better understand where sensitive data lives in the Data Cloud, use data responsibly, and ensure proper consent is granted

Param Gopalasamy

August 31, 2023 5 minutos de lectura

Consent & Preferences

OneTrust and Snowflake: Manage consent and enable effective data governance

Enabling data teams to better understand where sensitive data lives in the Data Cloud, use data responsibly, and ensure proper consent is granted for personal data access and use

Param Gopalasamy

August 31, 2023 5 minutos de lectura

Consent & Preferences

Adobe + OneTrust: How to market responsibly with consent-based experiences

Join Adobe and OneTrust as we discuss best practices for deploying consent-based marketing campaigns and privacy-first experiences.

August 29, 2023

Consent & Preferences

Adobe + OneTrust: How to market responsibly with consent-based experiences

Join Adobe and OneTrust as we discuss best practices for deploying consent-based marketing campaigns and privacy-first experiences.

August 29, 2023

Preferencias y consentimiento

OneTrust se integra con Salesforce para habilitar el uso de datos de confianza

Gestiona tu entorno en Salesforce dando prioridad a la privacidad gracias a OneTrust Consent & Preference Management

agosto 29, 2023 4 minutos de lectura

Consent & Preferences

Navigating TCF 2.2 and Google’s consent management platform requirements

Learn how TCF 2.2 affects Google's consent management platform's (CMP) requirements and what you need to know to achieve compliance.

August 11, 2023 6 minutos de lectura

Consent & Preferences

Navigating TCF 2.2 and Google’s consent management platform requirements

Learn how TCF 2.2 affects Google's consent management platform's (CMP) requirements and what you need to know to achieve compliance.

August 11, 2023 6 minutos de lectura

Privacy Management

India passes Digital Personal Data Protection Bill

On August 9, 2023, the Digital Personal Data Protection Bill was passed through the Upper House of Parliament in India. Here’s what you need to know about the Bill.

Robb Hiscock

August 11, 2023 6 minutos de lectura

Privacy Management

India passes Digital Personal Data Protection Bill

On August 9, 2023, the Digital Personal Data Protection Bill was passed through the Upper House of Parliament in India. Here’s what you need to know about the Bill.

Robb Hiscock

August 11, 2023 6 minutos de lectura

Preferencias y consentimiento

Cómo navegar el marco de transparencia y consentimiento 2.2 y los requisitos de la plataforma de gestión del consentimiento de Google

Descubre cómo el marco de transparencia y consentimiento 2.2 afecta a los requisitos de la plataforma de gestión del consentimiento (CMP) de Google y todo lo que necesitas saber para lograr el cumplimiento normativo.

agosto 11, 2023 6 minutos de lectura

Preferencias y consentimiento

Cómo navegar el marco de transparencia y consentimiento 2.2 y los requisitos de la plataforma de gestión del consentimiento de Google

Descubre cómo el marco de transparencia y consentimiento 2.2 afecta a los requisitos de la plataforma de gestión del consentimiento (CMP) de Google y todo lo que necesitas saber para lograr el cumplimiento normativo.

agosto 11, 2023 6 minutos de lectura

Cookie Consent

Trust matters: Building consumer confidence in a cookieless world

Join us and learn how to build consumer trust and drive marketing ROI without relying on third-party cookies.

August 01, 2023

Cookie Consent

Trust matters: Building consumer confidence in a cookieless world

Join us and learn how to build consumer trust and drive marketing ROI without relying on third-party cookies.

August 01, 2023

Consent & Preferences

Consent-based advertising: Connecting with customers in a privacy-centric world

Get the insights you need to launch privacy-first advertising campaigns and build strong customer relationships based on trust.

July 28, 2023

Consent & Preferences

Consent-based advertising: Connecting with customers in a privacy-centric world

Get the insights you need to launch privacy-first advertising campaigns and build strong customer relationships based on trust.

July 28, 2023

Consent & Preferences

Master IAB TCF 2.2: Navigate the latest changes in user consent management

Keep up to date with the latest IAB TCF 2.2 changes and learn what you need to know to keep your organization privacy-first and complaint.

July 27, 2023

Consent & Preferences

Master IAB TCF 2.2: Navigate the latest changes in user consent management

Keep up to date with the latest IAB TCF 2.2 changes and learn what you need to know to keep your organization privacy-first and complaint.

July 27, 2023

Consent & Preferences

Tackling privacy and personalization: Fireside chat with PwC and the NFL

Our expert panel looks at how consent and preference management empowers consumers, creates engaging custom experiences, and helps companies comply with global regulations.

July 20, 2023

Consent & Preferences

Mastering first-party data: The complete playbook for marketers

Learn the best way to connect with your customers by building a first-party data marketing strategy.

Param Gopalasamy

July 13, 2023 18 minutos de lectura

Consent & Preferences

Mastering first-party data: The complete playbook for marketers

Learn the best way to connect with your customers by building a first-party data marketing strategy.

Param Gopalasamy

July 13, 2023 18 minutos de lectura

Consent & Preferences

Consent-driven advertising: How successful organizations deliver personalized experiences with first-party data

Gain practical tips on collecting, managing, and using first-party data to deliver personalized experiences that prioritize user consent. Watch now!

July 12, 2023

Consent & Preferences

Consent-driven advertising: How successful organizations deliver personalized experiences with first-party data

Gain practical tips on collecting, managing, and using first-party data to deliver personalized experiences that prioritize user consent. Watch now!

July 12, 2023

Consent & Preferences

The marketer's first-party data checklist

Download our in-depth first-party data checklist and begin building privacy-first marketing strategy that builds trust and keeps your organization compliant.

July 11, 2023

Consent & Preferences

The marketer's first-party data checklist

Download our in-depth first-party data checklist and begin building privacy-first marketing strategy that builds trust and keeps your organization compliant.

July 11, 2023

Consent & Preferences

What you need to know about... Data protection in a Black Mirror world

Unraveling Black Mirror's privacy snafus: When science fiction meets reality, but forgets to do its privacy law homework

Param Gopalasamy

June 30, 2023 15 minutos de lectura

Consent & Preferences

What you need to know about... Data protection in a Black Mirror world

Unraveling Black Mirror's privacy snafus: When science fiction meets reality, but forgets to do its privacy law homework

Param Gopalasamy

June 30, 2023 15 minutos de lectura

Consent & Preferences

Live demo: How to automate consent and preference management with OneTrust

In this webinar, we demonstrate how OneTrust Consent and Preferences helps build stronger customer relationships by providing transparency, giving users control over their data use, and delivering personalized experiences.

June 29, 2023

Consent & Preferences

Live demo: How to automate consent and preference management with OneTrust

In this webinar, we demonstrate how OneTrust Consent and Preferences helps build stronger customer relationships by providing transparency, giving users control over their data use, and delivering personalized experiences.

June 29, 2023

Consent & Preferences

Consent-based marketing: bringing privacy and consent to your tech stack

Learn how focusing on first-party data and end-to-end consent can help drive innovation and trust with this on-demand webinar with Engage Business Media.

June 28, 2023

Consent & Preferences

Consent-based marketing: bringing privacy and consent to your tech stack

Learn how focusing on first-party data and end-to-end consent can help drive innovation and trust with this on-demand webinar with Engage Business Media.

June 28, 2023

Consent & Preferences

Consent-driven advertising: What to know about Google's new CMP requirements

Join us for this expert webinar as we delve into Google's new CMP requirements for ads and best practices for permission-based advertising.

June 27, 2023

Consent & Preferences

Consent-driven advertising: What to know about Google's new CMP requirements

Join us for this expert webinar as we delve into Google's new CMP requirements for ads and best practices for permission-based advertising.

June 27, 2023

Consent & Preferences

Navigating Google's new CMP requirements

Adapt to Google's June 2023 CMP requirements with this infographic and confidently engage your audience while staying compliant.

June 20, 2023

Consent & Preferences

Navigating Google's new CMP requirements

Adapt to Google's June 2023 CMP requirements with this infographic and confidently engage your audience while staying compliant.

June 20, 2023

Consent & Preferences

How OneTrust Consent and Preferences integrates with Adobe Experience Platform

Explore five key integration capabilities of OneTrust Consent and Preferences and Adobe Experience Platform.

June 13, 2023 3 minutos de lectura

Consent & Preferences

How OneTrust Consent and Preferences integrates with Adobe Experience Platform

Explore five key integration capabilities of OneTrust Consent and Preferences and Adobe Experience Platform.

June 13, 2023 3 minutos de lectura

Consent & Preferences

The ultimate guide to consent and preferences for marketers

Download this eBook and learn how marketers can apply consent and preference principles to build a relationship with their audience built on trust.

June 02, 2023

Consent & Preferences

The ultimate guide to consent and preferences for marketers

Download this eBook and learn how marketers can apply consent and preference principles to build a relationship with their audience built on trust.

June 02, 2023

Consent & Preferences

The strongest consumer relationships are built on first-party data, not third-party cookies

Request a OneTrust Consent & Preferences demo video and learn how to unlock the potential of first-party data and establish a relationship with your customers based on trust.

June 02, 2023

Consent & Preferences

The strongest consumer relationships are built on first-party data, not third-party cookies

Request a OneTrust Consent & Preferences demo video and learn how to unlock the potential of first-party data and establish a relationship with your customers based on trust.

June 02, 2023

Consent & Preferences

First party data 101: What your marketing team needs to know

Read more to answer frequently asked questions around first-party data and how your organization can take advantage of it

Ashlea Cartee

May 23, 2023 6 minutos de lectura

Consent & Preferences

First party data 101: What your marketing team needs to know

Read more to answer frequently asked questions around first-party data and how your organization can take advantage of it

Ashlea Cartee

May 23, 2023 6 minutos de lectura

Inteligencia para la confianza

OneTrust presenta innovaciones para habilitar el uso responsable de los datos y el trust intelligence a gran escala

OneTrust anuncia nuevas innovaciones dentro de su plataforma de Trust Intelligence para ayudar a las empresas a utilizar los datos de forma responsable y desarrollar inteligencia de confianza a escala.

mayo 23, 2023 5 minutos de lectura

Consent & Preferences

OneTrust at Gartner Marketing Symposium 2023

Dive into our exclusive resources from the 2023 Gartner Marketing Symposium here, in our exclusive resource: the Consent-Based Marketing: A Marketer's 2023 Toolkit.

May 19, 2023

Consent & Preferences

OneTrust at Gartner Marketing Symposium 2023

Dive into our exclusive resources from the 2023 Gartner Marketing Symposium here, in our exclusive resource: the Consent-Based Marketing: A Marketer's 2023 Toolkit.

May 19, 2023

Privacy & Data Governance

OneTrust & Tealium: Closing the compliance gap with consent enforcement

In this webinar, we take a deep dive into how the OneTrust and Tealium partnership helps deliver more personalized experiences while ensuring consent and trust.

May 18, 2023

Privacy & Data Governance

OneTrust & Tealium: Closing the compliance gap with consent enforcement

In this webinar, we take a deep dive into how the OneTrust and Tealium partnership helps deliver more personalized experiences while ensuring consent and trust.

May 18, 2023

Consent & Preferences

What the latest Google CMP requirements mean for your organization

Google announced their latest requirements around consent management platforms for organizations that utilize their network for ads

Ryan Karlin

May 16, 2023 3 minutos de lectura

Consent & Preferences

What the latest Google CMP requirements mean for your organization

Google announced their latest requirements around consent management platforms for organizations that utilize their network for ads

Ryan Karlin

May 16, 2023 3 minutos de lectura

Einwilligung & Präferenzen

Was die neuesten Google CMP-Anforderungen für Ihr Unternehmen bedeuten

Dieser Blog adressiert die in 2023 in Kraft getretenen Änderungen bei Google Ads, die Unternehmen dazu auffordern, Einwilligungslösungen zu implementieren, die Datenschutz und Personalisierung in Einklang bringen.

Mai 15, 2023 3 minutos de lectura

Einwilligung & Präferenzen

Was die neuesten Google CMP-Anforderungen für Ihr Unternehmen bedeuten

Dieser Blog adressiert die in 2023 in Kraft getretenen Änderungen bei Google Ads, die Unternehmen dazu auffordern, Einwilligungslösungen zu implementieren, die Datenschutz und Personalisierung in Einklang bringen.

Mai 15, 2023 3 minutos de lectura

Consent & Preferences

Build stronger customer relationships with consent and preferences

Attend our webinar to learn how OneTrust Consent & Preferences can help you build trust, deliver personalized experiences, and stay compliant.

May 09, 2023

Consent & Preferences

Build stronger customer relationships with consent and preferences

Attend our webinar to learn how OneTrust Consent & Preferences can help you build trust, deliver personalized experiences, and stay compliant.

May 09, 2023

Consent & Preferences

The power of consent in health and life sciences: How to enhance experiences & drive innovation webinar

OneTrust and Deloitte discuss the evolution of privacy, how Health enterprises are building trust and best practices for unifying privacy and marketing choices.

April 27, 2023

Consent & Preferences

The power of consent in health and life sciences: How to enhance experiences & drive innovation webinar

OneTrust and Deloitte discuss the evolution of privacy, how Health enterprises are building trust and best practices for unifying privacy and marketing choices.

April 27, 2023

Consent & Preferences

OneTrust Consent and Preferences now integrates with Tealium IQ

Tealium IQ launched Consent Integrations for their tag management system, enabling seamless privacy-first marketing campaigns

Ashlea Cartee

April 21, 2023 3 minutos de lectura

Consent & Preferences

OneTrust Consent and Preferences now integrates with Tealium IQ

Tealium IQ launched Consent Integrations for their tag management system, enabling seamless privacy-first marketing campaigns

Ashlea Cartee

April 21, 2023 3 minutos de lectura

Consent & Preferences

How to unlock the power of consented data in your marketing stack

Attend this webinar to learn how you can improve your marketing stack by filling the privacy void and maintaining guardrails for responsible data use.

April 20, 2023

Consent & Preferences

How to unlock the power of consented data in your marketing stack

Attend this webinar to learn how you can improve your marketing stack by filling the privacy void and maintaining guardrails for responsible data use.

April 20, 2023

Consent & Preferences

Global consent management requirements

As global privacy laws evolve, you'll need to ensure that your company honors customers' consent in each jurisdiction. Download our global consent managment infographic to learn more about staying compliant and optimizing your CMP.

April 14, 2023

Consent & Preferences

Global consent management requirements

As global privacy laws evolve, you'll need to ensure that your company honors customers' consent in each jurisdiction. Download our global consent managment infographic to learn more about staying compliant and optimizing your CMP.

April 14, 2023

Consent & Preferences

Marketing Leaders Panel: How to enforce responsible use of data

Learn how responsible use of data helps marketers deliver personalized experiences while staying compliant with global privacy requirements.

April 04, 2023

Consent & Preferences

Marketing Leaders Panel: How to enforce responsible use of data

Learn how responsible use of data helps marketers deliver personalized experiences while staying compliant with global privacy requirements.

April 04, 2023

Consent & Preferences

4 steps for operationalizing opt-outs

The right to opt out of processing can cause complex operational challenges. Follow these four steps for operationalizing opt-out requests.

April 03, 2023

Consent & Preferences

Collect, orchestrate, activate: A privacy-first marketing data strategy

Join us as we discuss best practices for collecting, orchestrating, and activating data to help improve marketing ROI in 2023 while being compliant.

April 03, 2023

Consent & Preferences

4 steps for operationalizing opt-outs

The right to opt out of processing can cause complex operational challenges. Follow these four steps for operationalizing opt-out requests.

April 03, 2023

Consent & Preferences

Collect, orchestrate, activate: A privacy-first marketing data strategy

Join us as we discuss best practices for collecting, orchestrating, and activating data to help improve marketing ROI in 2023 while being compliant.

April 03, 2023

Consent & Preferences

Austrian DSB ruling on international data transfers via tracking tools

Data transfers to the US via a tracking pixel tool by a prominent global technology company were found to be in violation of the GDPR by the Austrian DSB.

Linda Thielova

March 22, 2023 3 minutos de lectura

Consent & Preferences

Austrian DSB ruling on international data transfers via tracking tools

Data transfers to the US via a tracking pixel tool by a prominent global technology company were found to be in violation of the GDPR by the Austrian DSB.

Linda Thielova

March 22, 2023 3 minutos de lectura

Consent & Preferences

OneTrust + Adobe = Automated consent orchestration

OneTrust Consent and Preferences integrates with Adobe Experience Platform so businesses can provide personalized experiences and comply with regulations.

Alex Cash

March 20, 2023 3 minutos de lectura

Consent & Preferences

OneTrust + Adobe = Automated consent orchestration

OneTrust Consent and Preferences integrates with Adobe Experience Platform so businesses can provide personalized experiences and comply with regulations.

Alex Cash

March 20, 2023 3 minutos de lectura

Einwilligung & Präferenzen

OneTrust + Adobe = automatisierte Orchestrierung der Einwilligung

OneTrust Einwilligung and Preferences lässt sich in die Adobe Experience Platform integrieren, sodass Unternehmen personalisierte Erfahrungen bieten und Vorschriften einhalten können.

Alex Cash

März 20, 2023 3 minutos de lectura

Preferencias y consentimiento

OneTrust + Adobe = Coordinación automatizada del consentimiento

Preferencias y consentimiento de OneTrust se integran con Adobe Experience Platform para que las empresas puedan brindar experiencias personalizadas y cumplir con las regulaciones aplicables.

Alex Cash

marzo 20, 2023 3 minutos de lectura

Preferencias y consentimiento

OneTrust + Adobe = Coordinación automatizada del consentimiento

Preferencias y consentimiento de OneTrust se integran con Adobe Experience Platform para que las empresas puedan brindar experiencias personalizadas y cumplir con las regulaciones aplicables.

Alex Cash

marzo 20, 2023 3 minutos de lectura

Consent & Preferences

Balance privacy and personalization with first-party data

Watch this webinar to learn how businesses can achieve privacy and personalization by leveraging first-party data in today's digital landscape.

March 10, 2023

Consent & Preferences

OneTrust at Adobe Summit

If you’re looking to take your marketing strategy to the next level, our Consent-Based Marketing: A Marketer’s 2023 Toolkit is the perfect resource for you.

March 10, 2023

Consent & Preferences

Balance privacy and personalization with first-party data

Watch this webinar to learn how businesses can achieve privacy and personalization by leveraging first-party data in today's digital landscape.

March 10, 2023

Consent & Preferences

Transform retail experiences with consent and preferences

Retailers can build trust with customers by complying with data privacy regulations and providing a transparent consent and preference management process.

Ashlea Cartee

March 10, 2023 8 minutos de lectura

Consent & Preferences

The ROI of purpose-based consent and preference management

Learn how consent management is essential to build trust and delivering personalized customer experiences by collecting and using data responsibly.

Ashlea Cartee, Senior Product Marketing Manager, OneTrust

March 10, 2023 7 minutos de lectura

Consent & Preferences

OneTrust at Adobe Summit

If you’re looking to take your marketing strategy to the next level, our Consent-Based Marketing: A Marketer’s 2023 Toolkit is the perfect resource for you.

March 10, 2023

Consent & Preferences

Transform retail experiences with consent and preferences

Retailers can build trust with customers by complying with data privacy regulations and providing a transparent consent and preference management process.

Ashlea Cartee

March 10, 2023 8 minutos de lectura

Consent & Preferences

The ROI of purpose-based consent and preference management

Learn how consent management is essential to build trust and delivering personalized customer experiences by collecting and using data responsibly.

Ashlea Cartee, Senior Product Marketing Manager, OneTrust

March 10, 2023 7 minutos de lectura

Consent & Preferences

OneTrust at Adobe Summit

If you’re looking to take your marketing strategy to the next level, our Consent-Based Marketing: A Marketer’s 2023 Toolkit is the perfect resource for you.

March 10, 2023

Consent & Preferences

OneTrust at Adobe Summit

If you’re looking to take your marketing strategy to the next level, our Consent-Based Marketing: A Marketer’s 2023 Toolkit is the perfect resource for you.

March 10, 2023

Consent & Preferences

Consent-based marketing: Connect with customers without compromising privacy

Join this webinar with Deliotte and OneTrust to learn how to use data responsibly to create unrivaled privacy-first experiences that drive marketing value.

March 08, 2023

Consent & Preferences

Consent-based marketing: Connect with customers without compromising privacy

Join this webinar with Deliotte and OneTrust to learn how to use data responsibly to create unrivaled privacy-first experiences that drive marketing value.

March 08, 2023

Privacy & Data Governance

Cyberspace Administration of China releases final SCCs

The Standard Contractual Clauses (SCC) and their measures set additional rules for transferring personal information data from the People's Republic of China.

Linda Thielova

March 06, 2023 7 minutos de lectura

Privacy & Data Governance

Cyberspace Administration of China releases final SCCs

The Standard Contractual Clauses (SCC) and their measures set additional rules for transferring personal information data from the People's Republic of China.

Linda Thielova

March 06, 2023 7 minutos de lectura

Cookie Consent

5 GDPR-compliant cookie banner guidelines from the EDPB

Download our infographic to learn more about how to operationalize the EDPB’s GDPR-compliant cookie guidelines and keep your organization compliant.

March 02, 2023

Cookie Consent

5 GDPR-compliant cookie banner guidelines from the EDPB

Download our infographic to learn more about how to operationalize the EDPB’s GDPR-compliant cookie guidelines and keep your organization compliant.

March 02, 2023

Einwilligung & Präferenzen

Mit datenschutzorientierten Marketingstrategien Kunden gewinnen und langfristig binden

Dieses Webinar zeigt Werbetreibenden und Marketing-Experten, wie Kunden durch die Bereitstellung eines Präferenz-Centers und das Sammeln von First-Party-Daten nachhaltig gewonnen und gebunden werden können.

März 02, 2023

Einwilligung & Präferenzen

Mit datenschutzorientierten Marketingstrategien Kunden gewinnen und langfristig binden

Dieses Webinar zeigt Werbetreibenden und Marketing-Experten, wie Kunden durch die Bereitstellung eines Präferenz-Centers und das Sammeln von First-Party-Daten nachhaltig gewonnen und gebunden werden können.

März 02, 2023

Privacy & Data Governance

Global Privacy Platform (GPP): What this means for ad tech and US privacy laws

IAB Tech Lab, the digital advertising technical standards-setting body, recently announced the launch of its Global Privacy Platform (GPP).

Ashlea Cartee

February 23, 2023 4 minutos de lectura

Privacy & Data Governance

Global Privacy Platform (GPP): What this means for ad tech and US privacy laws

IAB Tech Lab, the digital advertising technical standards-setting body, recently announced the launch of its Global Privacy Platform (GPP).

Ashlea Cartee

February 23, 2023 4 minutos de lectura

Privacy & Data Governance

IAB Global Privacy Platform (GPP): What to know & How to adopt the framework

Learn about the IAB GPP: how it can help you navigate complex global privacy challenges & manage consent signals from multiple jurisdictions.

February 20, 2023

Privacy & Data Governance

IAB Global Privacy Platform (GPP): What to know & How to adopt the framework

Learn about the IAB GPP: how it can help you navigate complex global privacy challenges & manage consent signals from multiple jurisdictions.

February 20, 2023

Consent & Preferences

The ultimate guide to consent and preferences in the healthcare sector

Download the guide to learn more about how to use consent and preferences to elevate patient and customer experiences in the healthcare sector.

February 15, 2023

Consent & Preferences

The ultimate guide to consent and preferences in the healthcare sector

Download the guide to learn more about how to use consent and preferences to elevate patient and customer experiences in the healthcare sector.

February 15, 2023

Consent & Preferences

Consent Management deep dive for compliance & omni-channel engagement webinar

Gain regulatory insights and learn the value of capturing, orchestrating, and activating consent and preferences for omni-channel engagement.

February 13, 2023

Consent & Preferences

Consent Management deep dive for compliance & omni-channel engagement webinar

Gain regulatory insights and learn the value of capturing, orchestrating, and activating consent and preferences for omni-channel engagement.

February 13, 2023

Cookie Consent

Your Playbook for a Cookieless World eBook

Download this ebook to learn why third-party cookies are deprecating, what solutions are available, and how to put privacy and consumer trust first.

February 09, 2023

Cookie Consent

Your Playbook for a Cookieless World eBook

Download this ebook to learn why third-party cookies are deprecating, what solutions are available, and how to put privacy and consumer trust first.

February 09, 2023

Privacy Management

Meet opt-out and opt-in consent requirements under US state privacy laws

Join this interactive webinar to learn how OneTrust Consent and Preferences help to enable consumers to opt-out of third-party trackers.

February 06, 2023

Privacy Management

Meet opt-out and opt-in consent requirements under US state privacy laws

Join this interactive webinar to learn how OneTrust Consent and Preferences help to enable consumers to opt-out of third-party trackers.

February 06, 2023

Privacy & Data Governance

Privacy on the horizon: What organizations need to watch in 2023

The Privacy on the horizon: What organizations need to watch in 2023 report highlights the views of privacy experts and industry leaders at OneTrust.

February 03, 2023

Privacy & Data Governance

Privacy on the horizon: What organizations need to watch in 2023

The Privacy on the horizon: What organizations need to watch in 2023 report highlights the views of privacy experts and industry leaders at OneTrust.

February 03, 2023

Consent & Preferences

Embark on your trust journey with consent and preferences

Join this interactive webinar to learn how consent and preferences help to build trust across all your marketing channels and achieve your marketing goals.

January 31, 2023 1 minutos de lectura

Consent & Preferences

Embark on your trust journey with consent and preferences

Join this interactive webinar to learn how consent and preferences help to build trust across all your marketing channels and achieve your marketing goals.

January 31, 2023 1 minutos de lectura

Consent & Preferences

The ultimate guide to US opt-out requirements

Five new US state privacy laws mean five new sets of opt-out requirements. Learn how to make sure your organization maintains compliance in 2023.

Ashlea Cartee

January 31, 2023 10 minutos de lectura

Consent & Preferences

The ultimate guide to US opt-out requirements

Five new US state privacy laws mean five new sets of opt-out requirements. Learn how to make sure your organization maintains compliance in 2023.

Ashlea Cartee

January 31, 2023 10 minutos de lectura

Consent & Preferences

US state SPI opt-in requirements for marketers and advertisers webinar

Join this interactive webinar to learn the SPI differences between the CPRA, CDPA, and CPA and what rights consumers have concerning their SPI.

January 24, 2023 1 minutos de lectura

Consent & Preferences

US state SPI opt-in requirements for marketers and advertisers webinar

Join this interactive webinar to learn the SPI differences between the CPRA, CDPA, and CPA and what rights consumers have concerning their SPI.

January 24, 2023 1 minutos de lectura

Consent & Preferences

The ultimate guide to US opt-out requirements

Learn about the different opt-out requirements, such as a “Do Not Sell My Personal Information” in the US privacy landscape, and how to comply with them.

January 23, 2023

Consent & Preferences

The ultimate guide to US opt-out requirements

Learn about the different opt-out requirements, such as a “Do Not Sell My Personal Information” in the US privacy landscape, and how to comply with them.

January 23, 2023

Consent & Preferences

Expert panel: So you think you have a consent strategy?

As Quebec Bill 64 - also known as Law 25 - takes effect it's important to have a consent strategy that takes you beyond compliance.

January 20, 2023

Consent & Preferences

Expert panel: So you think you have a consent strategy?

As Quebec Bill 64 - also known as Law 25 - takes effect it's important to have a consent strategy that takes you beyond compliance.

January 20, 2023

Consent & Preferences

Consent-driven advertising: Privacy & trust fundamentals in marketing

Watch this on-demand webinar to gain best practices for delivering privacy-first experiences based on consumer consent choices.

January 18, 2023

Consent & Preferences

Consent-driven advertising: Privacy & trust fundamentals in marketing

Watch this on-demand webinar to gain best practices for delivering privacy-first experiences based on consumer consent choices.

January 18, 2023

Consent & Preferences

Belgian DPA approves TCF action plan: Where we go from here

Belgian DPA approves IAB Europe’s action plan to correct its Transparency & Consent Framework (TCF) violations of the GDPR.

January 12, 2023

Consent & Preferences

Belgian DPA approves TCF action plan: Where we go from here

Belgian DPA approves IAB Europe’s action plan to correct its Transparency & Consent Framework (TCF) violations of the GDPR.

January 12, 2023

Consent & Preferences

Consent management by the numbers: 2022 DMA report summary

We partnered with the Data & Marketing Association (DMA) (UK) to research how marketers manage their data and the value they realize using CMP systems.

Ashlea Cartee, Senior Product Marketing Manager, OneTrust Consent and Preferences

January 09, 2023 4 minutos de lectura

Consent & Preferences

Consent management by the numbers: 2022 DMA report summary

We partnered with the Data & Marketing Association (DMA) (UK) to research how marketers manage their data and the value they realize using CMP systems.

Ashlea Cartee, Senior Product Marketing Manager, OneTrust Consent and Preferences

January 09, 2023 4 minutos de lectura

Consent & Preferences

3 steps to stay compliant while using consent-driven targeted marketing

Learn how your organization can utilize targeted ads while still being compliant by following these three steps to ensure you prioritize your user's privacy.

Alex Cash

January 04, 2023 4 minutos de lectura

Consent & Preferences

3 steps to stay compliant while using consent-driven targeted marketing

Learn how your organization can utilize targeted ads while still being compliant by following these three steps to ensure you prioritize your user's privacy.

Alex Cash

January 04, 2023 4 minutos de lectura

Consent & Preferences

Recommendations for the European Addressable Advertising Ecosystem

This report sets out an analysis of the opportunities, challenges, and recommendations for European advertisers and media owners to position their businesses.

December 14, 2022

Consent & Preferences

Recommendations for the European Addressable Advertising Ecosystem

This report sets out an analysis of the opportunities, challenges, and recommendations for European advertisers and media owners to position their businesses.

December 14, 2022

Consent & Preferences

Privacy, identity and measurement

This webinar helps ad buyers and sellers in Europe to navigate privacy, identity and management in the addressable media landscape.

December 13, 2022

Consent & Preferences

Privacy, identity and measurement

This webinar helps ad buyers and sellers in Europe to navigate privacy, identity and management in the addressable media landscape.

December 13, 2022

Einwilligung & Präferenzen

Daten aktivieren und Vertrauen schaffen durch Präferenzmanagement

Dieses Webinar erläutert, wie sie eine sinnvolle und kanalübergreifende Aktivierung von Kundendaten einführen, um eine optimale Customer Experience bieten zu können.

Dezember 07, 2022

Einwilligung & Präferenzen

Daten aktivieren und Vertrauen schaffen durch Präferenzmanagement

Dieses Webinar erläutert, wie sie eine sinnvolle und kanalübergreifende Aktivierung von Kundendaten einführen, um eine optimale Customer Experience bieten zu können.

Dezember 07, 2022

Consent & Preferences

Data management for marketers: Breaking down consent and preferences

Marketers in 2022 estimate that the ROI for $1 invested into consent management is at $38 on average. Download the report to learn more.

November 22, 2022

Consent & Preferences

Data management for marketers: Breaking down consent and preferences

Marketers in 2022 estimate that the ROI for $1 invested into consent management is at $38 on average. Download the report to learn more.

November 22, 2022

Consent & Preferences

2023 predictions for consent, digital experiences and trust

Join this webinar to learn about key privacy-driven marketing trends that are shaping the way marketers prioritize consent and preference management.

November 21, 2022

Consent & Preferences

2023 predictions for consent, digital experiences and trust

Join this webinar to learn about key privacy-driven marketing trends that are shaping the way marketers prioritize consent and preference management.

November 21, 2022

Consent & Preferences

Unified preference management: how to engage and retain customers

Join this webinar to learn how to increase customer loyalty and trust by delivering privacy-first experiences at every touchpoint along the consumer journey.

November 20, 2022

Consent & Preferences

Unified preference management: how to engage and retain customers

Join this webinar to learn how to increase customer loyalty and trust by delivering privacy-first experiences at every touchpoint along the consumer journey.

November 20, 2022

Consent & Preferences

Global Privacy Control: CCPA enforcement of GPC opt-out signals webinar

Watch this on-demand webinar to gain an overview of what Global Privacy Control (GPC) is, the benefits of the signal, and how it works.

October 30, 2022

Consent & Preferences

Global Privacy Control: CCPA enforcement of GPC opt-out signals webinar

Watch this on-demand webinar to gain an overview of what Global Privacy Control (GPC) is, the benefits of the signal, and how it works.

October 30, 2022

Consent & Preferences

Use first-party data for a powerful digital experience

Collecting, managing, and activating first-party data will enhance customer experience by providing customers with the right experience at the right time.

Ashlea Cartee, Product Marketing Manager, Consent and Preferences

October 26, 2022 9 minutos de lectura

Consent & Preferences

Use first-party data for a powerful digital experience

Collecting, managing, and activating first-party data will enhance customer experience by providing customers with the right experience at the right time.

Ashlea Cartee, Product Marketing Manager, Consent and Preferences

October 26, 2022 9 minutos de lectura

Consent & Preferences

8 steps to Quebec Law 25 compliance

Read our checklist to learn how to stay on top of Quebec Law 84, which introduces many new measures to Canada’s privacy landscape.

October 19, 2022

Consent & Preferences

8 steps to Quebec Law 25 compliance

Read our checklist to learn how to stay on top of Quebec Law 84, which introduces many new measures to Canada’s privacy landscape.

October 19, 2022

Consent & Preferences

Preparing for GPP & MSPA: An overview from IAB and OneTrust

Watch this webinar to learn about the Global Privacy Platform, Multi-State Privacy Agreement, and how OneTrust’s CMP will support the upcoming framework.

October 17, 2022

Consent & Preferences

Preparing for GPP & MSPA: An overview from IAB and OneTrust

Watch this webinar to learn about the Global Privacy Platform, Multi-State Privacy Agreement, and how OneTrust’s CMP will support the upcoming framework.

October 17, 2022

Consent & Preferences

How to build trust and value privacy with a consent management platform eBook

In this eBook, you'll learn about regulatory requirements, the tech industry's role in consent management, and best practices for setting up a CMP.

September 30, 2022

Consent & Preferences

How to build trust and value privacy with a consent management platform eBook

In this eBook, you'll learn about regulatory requirements, the tech industry's role in consent management, and best practices for setting up a CMP.

September 30, 2022

Consent & Preferences

Mitigating US privacy risk across marketing campaigns

Understand the marketing operational impact of these newly expanded US consumer rights and learn how to automate consumer rights request fulfillment.

September 28, 2022

Consent & Preferences

Mitigating US privacy risk across marketing campaigns

Understand the marketing operational impact of these newly expanded US consumer rights and learn how to automate consumer rights request fulfillment.

September 28, 2022

Consent & Preferences

Privacy-driven marketing trends: Analytics, AI, and Adtech updates

Watch this on-demand webinar to gain insight into regulatory and tech trends on the horizon, including Google Analytics, AI, IDFA, IAB TCF, and more.

September 19, 2022

Consent & Preferences

Privacy-driven marketing trends: Analytics, AI, and Adtech updates

Watch this on-demand webinar to gain insight into regulatory and tech trends on the horizon, including Google Analytics, AI, IDFA, IAB TCF, and more.

September 19, 2022

Consent & Preferences

The guide to US privacy for marketing and advertising

In this eBook, we will highlight US Privacy guidelines, and explain how you can get prepared for these newly expanded US consumer rights.

September 13, 2022

Consent & Preferences

The guide to US privacy for marketing and advertising

In this eBook, we will highlight US Privacy guidelines, and explain how you can get prepared for these newly expanded US consumer rights.

September 13, 2022

Consent & Preferences

Transform retail experiences: building trust in the age of modern privacy

Download our white paper to learn how to use data effectively and develop strong customer relationships with a consent and preferences strategy.

September 12, 2022

Cookie Consent

10 tips to master cookie consent

Download our infographic and learn how to create a Consent Management Platform that meets compliance requirements, maximizes opt-ins, and builds trust. 

September 12, 2022

Consent & Preferences

Transform retail experiences: building trust in the age of modern privacy

Download our white paper to learn how to use data effectively and develop strong customer relationships with a consent and preferences strategy.

September 12, 2022

Cookie Consent

10 tips to master cookie consent

Download our infographic and learn how to create a Consent Management Platform that meets compliance requirements, maximizes opt-ins, and builds trust. 

September 12, 2022

Consent & Preferences

Why consent and preference management?

View our infographic on consent and preference management and learn the value it brings to your organization.

September 08, 2022

Consent & Preferences

Why consent and preference management?

View our infographic on consent and preference management and learn the value it brings to your organization.

September 08, 2022

Consent & Preferences

Fireside chat: A modern marketer’s approach to privacy & data

Learn the challenges and opportunities marketers face to deliver personalized experiences while remaining compliant with global privacy requirements.

September 08, 2022

Consent & Preferences

Fireside chat: A modern marketer’s approach to privacy & data

Learn the challenges and opportunities marketers face to deliver personalized experiences while remaining compliant with global privacy requirements.

September 08, 2022

Consent & Preferences

Your marketer’s masterclass resource kit

OneTrust has created a range of resources to help marketing teams take a privacy-first approach that turns consumer trust into a competitive advantage.

September 06, 2022

Consent & Preferences

Your marketer’s masterclass resource kit

OneTrust has created a range of resources to help marketing teams take a privacy-first approach that turns consumer trust into a competitive advantage.

September 06, 2022

Consent & Preferences

How does consent affect data retention?

Organizations must be able to justify and maintain meticulous records of how and why they’re using data downstream from the point of collection.

Ashlea Cartee, OneTrust Product Marketing Manager, Consent and Preferences

August 29, 2022 5 minutos de lectura

Consent & Preferences

How does consent affect data retention?

Organizations must be able to justify and maintain meticulous records of how and why they’re using data downstream from the point of collection.

Ashlea Cartee, OneTrust Product Marketing Manager, Consent and Preferences

August 29, 2022 5 minutos de lectura

Consent & Preferences

Global Privacy Control: How to honor consumer opt-out requests

The Global Privacy Control (GPC) empowers users to signal their chosen privacy settings to websites and services through their browser. 

Alex Cash, OneTrust Director of Strategy

August 25, 2022 2 minutos de lectura

Consent & Preferences

Global Privacy Control: How to honor consumer opt-out requests

The Global Privacy Control (GPC) empowers users to signal their chosen privacy settings to websites and services through their browser. 

Alex Cash, OneTrust Director of Strategy

August 25, 2022 2 minutos de lectura

Consent & Preferences

Fuel campaigns with consented earned data ahead of cookieless a world webinar

Watch this on-demand webinar to learn why you should center your marketing strategy around consented earned data to fuel business growth.

August 22, 2022

Consent & Preferences

Bringing privacy and consent to your marketing stack

This webinar deeply explores how automated integration takes the guessing out of compliant marketing activation and discovers the value of consent signaling.

August 22, 2022

Consent & Preferences

Embark on your trust journey with Consent and Preferences

Join this interactive webinar to learn how consent and preferences help build trust across all your marketing channels and ensure you respect privacy rights.

August 22, 2022

Consent & Preferences

Fuel campaigns with consented earned data ahead of cookieless a world webinar

Watch this on-demand webinar to learn why you should center your marketing strategy around consented earned data to fuel business growth.

August 22, 2022

Consent & Preferences

Embark on your trust journey with Consent and Preferences

Join this interactive webinar to learn how consent and preferences help build trust across all your marketing channels and ensure you respect privacy rights.

August 22, 2022

Consent & Preferences

Bringing privacy and consent to your marketing stack

This webinar deeply explores how automated integration takes the guessing out of compliant marketing activation and discovers the value of consent signaling.

August 22, 2022

Consent & Preferences

Preference Management: Power up omni-channel experiences

Join this webinar to learn how to expand beyond obtaining customer consent to preferences that enhance relationships between your audience and your brand.

August 21, 2022

Consent & Preferences

Preference Management: Power up omni-channel experiences

Join this webinar to learn how to expand beyond obtaining customer consent to preferences that enhance relationships between your audience and your brand.

August 21, 2022

Consent & Preferences

Build trust by honoring privacy

In this short guide, you’ll learn how to build a marketing strategy that delivers on customer expectations while maintaining compliance with global privacy laws.

August 19, 2022

Consent & Preferences

Build trust by honoring privacy

In this short guide, you’ll learn how to build a marketing strategy that delivers on customer expectations while maintaining compliance with global privacy laws.

August 19, 2022

Cookie Consent

August cookie complaints from noyb: What you need to know

On August 9, 2022, Max Schrems’ noyb lodged 226 GDPR-related complaints with 18 authorities against websites for cookie banner compliance.

Ojas Rege

August 10, 2022 2 minutos de lectura

Cookie Consent

August cookie complaints from noyb: What you need to know

On August 9, 2022, Max Schrems’ noyb lodged 226 GDPR-related complaints with 18 authorities against websites for cookie banner compliance.

Ojas Rege

August 10, 2022 2 minutos de lectura

Consent & Preferences

Mastering first-party data: The complete playbook for marketers

This guide outlines everything you need to know to build optimal consumer experiences using first-party data, such as how and where to collect first-party data.

August 10, 2022

Consent & Preferences

Mastering first-party data: The complete playbook for marketers

This guide outlines everything you need to know to build optimal consumer experiences using first-party data, such as how and where to collect first-party data.

August 10, 2022

Consent & Preferences

How to transform healthcare marketing and increase business growth

Download this free infographic to learn how to transform healthcare marketing and grow sales by delivering trust-centric experiences.

August 08, 2022

Consent & Preferences

How to transform healthcare marketing and increase business growth

Download this free infographic to learn how to transform healthcare marketing and grow sales by delivering trust-centric experiences.

August 08, 2022

Cookie Consent

Succeeding in a privacy-first world with Alex Cash

In this white paper, discover strategies for data collection to further business goals and how to prioritize data while ensuring the best customer experience.

August 03, 2022

Cookie Consent

Succeeding in a privacy-first world with Alex Cash

In this white paper, discover strategies for data collection to further business goals and how to prioritize data while ensuring the best customer experience.

August 03, 2022

Privacy & Data Governance

The Ultimate Cookies Handbook for Privacy Professionals eBook

Download the free eBook from OneTrust for everything privacy professionals need to know about cookie consent.

August 01, 2022

Consent & Preferences

Google delays deprecation of cookies until 2024

On July 27, 2022, Google announced that they are postponing the deprecation of third-party cookies on Google Chrome to 2024. Here's what to know.

Ashlea Cartee

August 01, 2022 3 minutos de lectura

Consent & Preferences

Google delays deprecation of cookies until 2024

On July 27, 2022, Google announced that they are postponing the deprecation of third-party cookies on Google Chrome to 2024. Here's what to know.

Ashlea Cartee

August 01, 2022 3 minutos de lectura

Consent & Preferences

Google Play Apps: How to follow data safety requirements

Watch this on-demand webinar with OneTrust Mobile App experts to understand Google Play's specific requirements and the benefits of data transparency.

July 19, 2022

Consent & Preferences

Google Play Apps: How to follow data safety requirements

Watch this on-demand webinar with OneTrust Mobile App experts to understand Google Play's specific requirements and the benefits of data transparency.

July 19, 2022

Consent & Preferences

Google Play Data Safety vs. Apple Privacy Nutrition Label

This infographic will review Google Play Data Safety versus Apple Privacy Nutrition Label's similarities and differences regarding privacy standards.

June 28, 2022

Consent & Preferences

Google Play Data Safety vs. Apple Privacy Nutrition Label

This infographic will review Google Play Data Safety versus Apple Privacy Nutrition Label's similarities and differences regarding privacy standards.

June 28, 2022

Consent & Preferences

OTT & CTV Consent: Providing streamers control over choices

As a result of OTT/CTV’s precise targeting capabilities and addressability, advertisers can tap into significant opportunities through this particular advertising medium.

Ashlea Cartee, OneTrust Product Marketing Manager, Consent & Preferences

June 28, 2022 5 minutos de lectura

Consent & Preferences

OTT & CTV Consent: Providing streamers control over choices

As a result of OTT/CTV’s precise targeting capabilities and addressability, advertisers can tap into significant opportunities through this particular advertising medium.

Ashlea Cartee, OneTrust Product Marketing Manager, Consent & Preferences

June 28, 2022 5 minutos de lectura

Consent & Preferences

The business value of consent and preferences

Download our whitepaper to learn about a case study from OneTrust on how we transformed the consent and preferences engine of a Fortune 500 company. 

June 27, 2022

Consent & Preferences

The business value of consent and preferences

Download our whitepaper to learn about a case study from OneTrust on how we transformed the consent and preferences engine of a Fortune 500 company. 

June 27, 2022

Cookie Consent

Powering game-changing experiences Ahead of a cookieless world

Watch this webinar with mParticle and OneTrust to gain guidance for preparing for a cookieless world and opportunities to future-proof your database.

June 26, 2022

Cookie Consent

Powering game-changing experiences Ahead of a cookieless world

Watch this webinar with mParticle and OneTrust to gain guidance for preparing for a cookieless world and opportunities to future-proof your database.

June 26, 2022

Privacy & Data Governance

5 privacy milestones to prepare for in 2023

Our team of regulatory experts monitors the global privacy landscape to interpret what current trends and milestones mean for maturing privacy programs.

Ryan Edge

June 14, 2022 7 minutos de lectura

Consent & Preferences

How to drive enhanced marketing & CX campaigns through trusted data use

Join Oracle & OneTrust to learn how to drive enhanced, privacy-centric personalization in marketing & CX campaigns through trusted data use.

June 14, 2022

Privacy & Data Governance

5 privacy milestones to prepare for in 2023

Our team of regulatory experts monitors the global privacy landscape to interpret what current trends and milestones mean for maturing privacy programs.

Ryan Edge

June 14, 2022 7 minutos de lectura

Consent & Preferences

How to drive enhanced marketing & CX campaigns through trusted data use

Join Oracle & OneTrust to learn how to drive enhanced, privacy-centric personalization in marketing & CX campaigns through trusted data use.

June 14, 2022

Consent & Preferences

Keep customer trust: Manage & automate your consent compliance & data governance

Watch our webinar to learn how to set up a strong consent compliance and governance strategy to achieve privacy-first data capture, distribution and activation.

June 08, 2022

Consent & Preferences

Keep customer trust: Manage & automate your consent compliance & data governance

Watch our webinar to learn how to set up a strong consent compliance and governance strategy to achieve privacy-first data capture, distribution and activation.

June 08, 2022

Consent & Preferences

4 questions with OneTrust’s Chief Marketing Officer & Tech Trailblazer, Lisa Campbell

To congratulate Lisa on winning 2022 Tech Trailblazer, we sat down to discuss her journey to becoming a "Tech Trailblazer" and why building trust is essential. 

June 07, 2022 4 minutos de lectura

Consent & Preferences

4 questions with OneTrust’s Chief Marketing Officer & Tech Trailblazer, Lisa Campbell

To congratulate Lisa on winning 2022 Tech Trailblazer, we sat down to discuss her journey to becoming a "Tech Trailblazer" and why building trust is essential. 

June 07, 2022 4 minutos de lectura

Privacy & Data Governance

Building brand trust through Consent Governance

Learn how to set up a consent governance strategy across your organization to achieve privacy-centric data capture, distribution, and activation.

Ashlea Cartee

June 03, 2022 6 minutos de lectura

Privacy & Data Governance

Building brand trust through Consent Governance

Learn how to set up a consent governance strategy across your organization to achieve privacy-centric data capture, distribution, and activation.

Ashlea Cartee

June 03, 2022 6 minutos de lectura

Consent & Preferences

Consent, preferences & first-party data

Learn how incorporating strategic consent & preference management into your business strategy can help build customer trust.

May 26, 2022

Consent & Preferences

Consent, preferences & first-party data

Learn how incorporating strategic consent & preference management into your business strategy can help build customer trust.

May 26, 2022

Privacy & Data Governance

IAB TCF 2.0 Checklist for Publishers

Upgrade to IAB TCF 2.0 with this free downloadable checklist. OneTrust PreferenceChoice is an approved IAB TCF 2.0 CMP.

May 18, 2022

OneTrust selected by Samsung Ads for CMP rollout across Samsung TV Plus service in Europe

Samsung Ads, the advertising division of Samsung Electronics, has tapped OneTrust Consent and Preferences across Samsung TV Plus in Europe.

Ashlea Cartee, Consent and Preferences Product Marketing Manager

May 13, 2022 4 minutos de lectura

OneTrust selected by Samsung Ads for CMP rollout across Samsung TV Plus service in Europe

Samsung Ads, the advertising division of Samsung Electronics, has tapped OneTrust Consent and Preferences across Samsung TV Plus in Europe.

Ashlea Cartee, Consent and Preferences Product Marketing Manager

May 13, 2022 4 minutos de lectura

Consent & Preferences

Global Privacy Control & OneTrust

Watch this on-demand webinar to gain an overview of what Global Privacy Control (GPC) is, the benefits of the signal, and how it works.

May 05, 2022

Consent & Preferences

Global Privacy Control & OneTrust

Watch this on-demand webinar to gain an overview of what Global Privacy Control (GPC) is, the benefits of the signal, and how it works.

May 05, 2022

Cookie Consent

Capture first-party data in a cookieless world

With the deprecation of third-party cookies in 2023, marketers and advertisers are examining what's next for their first-party data strategies.

Ashlea Cartee

May 03, 2022 6 minutos de lectura

Cookie Consent

Capture first-party data in a cookieless world

With the deprecation of third-party cookies in 2023, marketers and advertisers are examining what's next for their first-party data strategies.

Ashlea Cartee

May 03, 2022 6 minutos de lectura

Consent & Preferences

The Digital Privacy Experience newsletter

The Digital Privacy Experience Newsletter is a weekly digest on cookies, consent management, preference management, & building customer trust.

May 01, 2022

Consent & Preferences

The Digital Privacy Experience newsletter

The Digital Privacy Experience Newsletter is a weekly digest on cookies, consent management, preference management, & building customer trust.

May 01, 2022

Consent & Preferences

Data distribution: Integrating consent & preferences into MarTech & business systems

Watch this webinar to learn how to boost your integrated marketing performance with consent & preferences in CRMs, CDPs & marketing automation systems.

April 29, 2022

Consent & Preferences

Data distribution: Integrating consent & preferences into MarTech & business systems

Watch this webinar to learn how to boost your integrated marketing performance with consent & preferences in CRMs, CDPs & marketing automation systems.

April 29, 2022

Consent & Preferences

Google Play Data Safety: What it means for your Android apps

Learn how to prepare for the Google Play July 20th, 2022 deadline to comply with its new data transparency requirements for Android apps.

April 28, 2022

Consent & Preferences

Google Play Data Safety: What it means for your Android apps

Learn how to prepare for the Google Play July 20th, 2022 deadline to comply with its new data transparency requirements for Android apps.

April 28, 2022

Consent & Preferences

Modern data transparency in apps & TVs: Building trust with multi-device users

Learn how to incorporate consent and privacy strategies to deliver transparency and choice to multi-device users in applications & TVs.

April 27, 2022

Consent & Preferences

Modern data transparency in apps & TVs: Building trust with multi-device users

Learn how to incorporate consent and privacy strategies to deliver transparency and choice to multi-device users in applications & TVs.

April 27, 2022

Cookie Consent

Cookie Consent performance series: server-side rendering

Leveraging a CMP that loads server-side positively impacts website performance, provides a user-friendly experience, and helps you stay compliant.

Ashlea Cartee

April 06, 2022 4 minutos de lectura

Cookie Consent

Cookie Consent performance series: server-side rendering

Leveraging a CMP that loads server-side positively impacts website performance, provides a user-friendly experience, and helps you stay compliant.

Ashlea Cartee

April 06, 2022 4 minutos de lectura

Cookie Consent

How marketers can adapt to a post-cookie world with OneTrust's Alex Cash

Learn how marketers can get ahead of a post-cookie world from Alex Cash, Director of Strategy, OneTrust & ExchangeWire's CEO Ciaran O'Kane.

April 06, 2022

Cookie Consent

How marketers can adapt to a post-cookie world with OneTrust's Alex Cash

Learn how marketers can get ahead of a post-cookie world from Alex Cash, Director of Strategy, OneTrust & ExchangeWire's CEO Ciaran O'Kane.

April 06, 2022

Consenso all'uso dei cookie

Serie sulle prestazioni del consenso all'utilizzo dei cookie: rendering lato server

L'utilizzo di una CMP che si carica sul lato server ha un impatto positivo sulle prestazioni del sito Web, offre un'esperienza intuitiva e aiuta a mantenere la conformità.

Ashlea Cartee

aprile 06, 2022 4 minutos de lectura

Consenso all'uso dei cookie

Serie sulle prestazioni del consenso all'utilizzo dei cookie: rendering lato server

L'utilizzo di una CMP che si carica sul lato server ha un impatto positivo sulle prestazioni del sito Web, offre un'esperienza intuitiva e aiuta a mantenere la conformità.

Ashlea Cartee

aprile 06, 2022 4 minutos de lectura

Consentimiento de cookies

Serie de rendimiento de Consentimiento de cookies: representación del lado del servidor

Sacar partido de una plataforma de gestión del consentimiento que se carga en el servidor repercute de forma positiva en el rendimiento del sitio web, proporciona una experiencia de usuario sencilla y te ayuda a cumplir la normativa.

Ashlea Cartee

abril 06, 2022 4 minutos de lectura

Consentimiento de cookies

Serie de rendimiento de Consentimiento de cookies: representación del lado del servidor

Sacar partido de una plataforma de gestión del consentimiento que se carga en el servidor repercute de forma positiva en el rendimiento del sitio web, proporciona una experiencia de usuario sencilla y te ayuda a cumplir la normativa.

Ashlea Cartee

abril 06, 2022 4 minutos de lectura

Consent & Preferences

Consent governance: moving from chaos to control via data intelligence

Learn how to set up a strong consent governance strategy to achieve privacy-first data capture, distribution and activation.

April 04, 2022

Consent & Preferences

Consent governance: moving from chaos to control via data intelligence

Learn how to set up a strong consent governance strategy to achieve privacy-first data capture, distribution and activation.

April 04, 2022

Cookie Consent

How to prepare for the crumble of third-party cookies

Learn everything you need to know to prepare for the deprecation of third-party cookies from eMarketer & OneTrust in this on-demand webinar.

March 30, 2022

Cookie Consent

How to prepare for the crumble of third-party cookies

Learn everything you need to know to prepare for the deprecation of third-party cookies from eMarketer & OneTrust in this on-demand webinar.

March 30, 2022

Consent & Preferences

Web, mobile, ctv: enhancing consumer trust in the omni-channel world

Learn how to leverage consent and preference management and cement consumer trust in your data protection practices.

March 28, 2022

Transform personalized experiences with preference management

Preference management empowers consumers to take control of their relationship with a brand, providing users with more power to control their privacy.

Jamie Molnar, Director, Product Marketing

March 28, 2022 6 minutos de lectura

Consent & Preferences

Web, mobile, ctv: enhancing consumer trust in the omni-channel world

Learn how to leverage consent and preference management and cement consumer trust in your data protection practices.

March 28, 2022

Transform personalized experiences with preference management

Preference management empowers consumers to take control of their relationship with a brand, providing users with more power to control their privacy.

Jamie Molnar, Director, Product Marketing

March 28, 2022 6 minutos de lectura

Consent & Preferences

How to build solid digital relationships to foster trust

Join this fireside chat with OneTrust and Oracle to gain insight into how to honor privacy choices to build trust.

March 07, 2022

Consent & Preferences

How to build solid digital relationships to foster trust

Join this fireside chat with OneTrust and Oracle to gain insight into how to honor privacy choices to build trust.

March 07, 2022

Consent & Preferences

OTT and CTV Liftoff: A deep dive into delivering personalized experiences to streamers

Learn how to incorporate consent and privacy strategies to deliver personalized experiences to streamers on OTT applications & CTV platforms.

March 06, 2022

Consent & Preferences

OTT and CTV Liftoff: A deep dive into delivering personalized experiences to streamers

Learn how to incorporate consent and privacy strategies to deliver personalized experiences to streamers on OTT applications & CTV platforms.

March 06, 2022

Consent & Preferences

Your toolkit for a cookieless world

Download the toolkit to learn why third-party cookies are deprecating, what solutions are available, and how to thrive in a cookieless world.

February 25, 2022

Consent & Preferences

Digital Privacy Experience Summit

Sign up for the Digital Privacy Experience Newsletter and get weekly updates on global regulations and best practices for compliance. 

February 22, 2022

Consent & Preferences

Digital Privacy Experience Summit

Sign up for the Digital Privacy Experience Newsletter and get weekly updates on global regulations and best practices for compliance. 

February 22, 2022

Consent & Preferences

Deliver dynamic consent experiences using audience logic

Using Audience Logic functionality with consent management, tailors unique digital experiences based on persona, demographics, or channels.

February 11, 2022 4 minutos de lectura

Consent & Preferences

Deliver dynamic consent experiences using audience logic

Using Audience Logic functionality with consent management, tailors unique digital experiences based on persona, demographics, or channels.

February 11, 2022 4 minutos de lectura

Consent & Preferences

2022 Modernizing marketing strategy series: Data transparency

Data transparency creates trust, and that trust leads to customer loyalty—a winning strategy for building lasting relationships with buyers.

Ashlea Cartee, Product Marketing Manager, OneTrust

February 08, 2022 4 minutos de lectura

Consent & Preferences

2022 Modernizing marketing strategy series: Data transparency

Data transparency creates trust, and that trust leads to customer loyalty—a winning strategy for building lasting relationships with buyers.

Ashlea Cartee, Product Marketing Manager, OneTrust

February 08, 2022 4 minutos de lectura

Consent & Preferences

2022 Modernizing marketing strategy series: Oracle & OneTrust

Oracle and OneTrust are teaming up to provide strategic guidance for building a powerful and modern marketing strategy in 2022.

Ashlea Cartee, Product Marketing Manager, OneTrust

February 01, 2022 2 minutos de lectura

Consent & Preferences

2022 Modernizing marketing strategy series: Oracle & OneTrust

Oracle and OneTrust are teaming up to provide strategic guidance for building a powerful and modern marketing strategy in 2022.

Ashlea Cartee, Product Marketing Manager, OneTrust

February 01, 2022 2 minutos de lectura

Consent & Preferences

Zero-party data collection

Learn how to capture and manage zero and first-party data using OneTrust Consent & Preference Management as we approach the end of third-party cookies.

January 18, 2022 4 minutos de lectura

Consent & Preferences

Zero-party data collection

Learn how to capture and manage zero and first-party data using OneTrust Consent & Preference Management as we approach the end of third-party cookies.

January 18, 2022 4 minutos de lectura

Cookie Consent

Cookie Consent performance series: part 2 – Global CDN & asynchronous loading

Implementing a CMP that uses a balanced global CDN system paired with asynchronous loading is crucial to your business.

January 14, 2022 4 minutos de lectura

Cookie Consent

Cookie Consent performance series: part 2 – Global CDN & asynchronous loading

Implementing a CMP that uses a balanced global CDN system paired with asynchronous loading is crucial to your business.

January 14, 2022 4 minutos de lectura

Consent & Preferences

OneTrust named a leader in privacy and consent

We're excited to announce that OneTrust has been named a Leader in the KuppingerCole Leadership Compass for Privacy and Consent Management.

January 12, 2022 3 minutos de lectura

Consent & Preferences

OneTrust named a leader in privacy and consent

We're excited to announce that OneTrust has been named a Leader in the KuppingerCole Leadership Compass for Privacy and Consent Management.

January 12, 2022 3 minutos de lectura

Cookie Consent

How CMOs are building brand trust through personalized experiences

Learn how to drive personalization and nurture brand trust with data transparency, data enrichment, and ethical data activation.

January 10, 2022 4 minutos de lectura

Cookie Consent

How CMOs are building brand trust through personalized experiences

Learn how to drive personalization and nurture brand trust with data transparency, data enrichment, and ethical data activation.

January 10, 2022 4 minutos de lectura

Consent & Preferences

Year in review: OneTrust’s market-dominating CMP

As 2021 comes to a close, OneTrust highlights the biggest enhancements and milestones of its market-leading consent management platform (CMP).

January 06, 2022 3 minutos de lectura

Consent & Preferences

Year in review: OneTrust’s market-dominating CMP

As 2021 comes to a close, OneTrust highlights the biggest enhancements and milestones of its market-leading consent management platform (CMP).

January 06, 2022 3 minutos de lectura

Consent & Preferences

Prioritizing data transparency: A critical ingredient in trust, loyalty and ROI

Learn how can you prioritize data transparency and share openly with consumers in order to build trust, gain loyalty and improve ROI.

January 02, 2022

Cookie Consent

The crumble of third-party cookies: How to prepare in 2022

Learn how your organization can leverage smart preference management to overcome the deprecation of third-party cookies.

January 02, 2022

Cookie Consent

The crumble of third-party cookies: How to prepare in 2022

Learn how your organization can leverage smart preference management to overcome the deprecation of third-party cookies.

January 02, 2022

Consent & Preferences

Prioritizing data transparency: A critical ingredient in trust, loyalty and ROI

Learn how can you prioritize data transparency and share openly with consumers in order to build trust, gain loyalty and improve ROI.