Huawei is a leading global provider of information and communications technology infrastructure and smart devices. Huawei is committed to bringing digital technology to every person, home and organization for an intelligent and fully connected world.
As one of Huawei’s three business divisions, Consumer Business Group (CBG) is a leader in the AI landscape, sitting at the forefront of developments for smartphones, PCs and tablets, wearable devices, mobile broadband devices, home devices and Cloud services for devices. Huawei CBG is committed to providing the latest technologies to consumers and sharing the successes of its technological advances with millions of people around the world.
Huawei CBG aimed to build, implement and manage an effective and concrete data protection program to ensure that their customer’s data is handled appropriately throughout their processes. Huawei knew this crucial moment in their program’s development was the right time source a technology-based solution to help demonstrate accountability throughout their processes.
Answering the call for marketing compliance
Huawei operates at a consistently fast pace: new technologies dictate the pace of their daily activities and interruptions are avoided wherever possible. This means it is vital that departments are united under a shared strategy to ensure that they achieve and maintain compliance.
At Huawei, marketing compliance goes beyond simply enforcing the GDPR and other frameworks: it is a commitment to their customers, repaying consumer confidence with maximum transparency on all tracking activities across their digital initiatives and creative content. Huawei commits to clearly informing users how it collects their data, for what purpose, how it is stored, and for how long.
Starting from this commitment, they needed to implement software that could manage their marketing compliance goals in a simple and effective way. After carefully evaluating the various options on the market, Huawei decided to implement OneTrust’s Data Mapping and Cookie Consent technology.
OneTrust helps connect Huawei’s departments for coordinated compliance
Among the key focuses for Huawei were guaranteeing the effectiveness of local and global privacy policies and procedures, coordinating all stakeholders (IT, privacy and business), and providing operational guidance.
OneTrust provided Huawei with effective tools that help mitigate the risk of errors and automate significant portions of the process. The easy-to-use, centralized source that OneTrust offered was key in Huawei being able to meet some of their key compliance goals, including:
- A banner to manage preferences and automatically block cookies until consent is released
- Automatic scan, discovery and auto categorization of cookies, tags, pixels, etc.
- Audit and reporting
OneTrust significantly increases the productivity of Huawei’s systems equal to an additional team member. Thanks to the efficiency that the OneTrust tool adds, the IT, privacy and business teams are about to focus more of their attentions on other activities, knowing that their cookie system is compliant.
