In an age where third-party cookies are becoming obsolete, businesses are in search of more than just the standard cookie banner solution to stay competitive and compliant. They need a comprehensive approach to build stronger relationships with their customers: more and more are recognizing the value of their own first-party data. 

Join us for this session to:

• Understand how to collect first-party data with OneTrust and develop rich customer profiles that will allow more and meaningful interactions. 
• Discover how you can capture preferences across the entire customer journey, seamlessly moving from anonymous to well-known users.
• Explore how first-party data improves personalization, increases customer lifetime value and maximizes opt-ins.