Skip to main content

On-demand webinar coming soon...

Press Release

OneTrust and The DMA Announce Strategic Partnership to Equip Marketers for GDPR and CCPA Success

As the Responsible Marketing Partner, OneTrust will partner with the Data & Marketing Association on responsible GDPR and CCPA marketing tools, training and resources

August 12, 2019

OneTrust and the Data & Marketing Association (DMA) today announced a strategic partnership to equip marketers with the tools, training and resources needed to successfully build, implement and scale responsible marketing programmes that comply with global privacy laws including the GDPR and CCPA. As the DMA’s Responsible Marketing Partner, OneTrust and the DMA will work together to provide software tools, training, resources and thought leadership for marketing departments to responsibly manage, protect and administer customer data now and in the future.

The GDPR and CCPA created new compliance challenges for marketers to maintain compliance while delivering customised user experiences. To help understand how businesses are dealing with these changing data privacy laws and the impact they’re having, the partnership includes supporting the “Data Privacy: An industry perspective 2019” research. This latest survey is currently open to anyone working in the data & marketing industry to share their latest views.

Participate in the research “Data Privacy: An industry perspective 2019”

The GDPR sets a high standard for organisations processing data based on consent, and the CCPA has specific guidelines around the “sale” of personal data. OneTrust and the DMA will help marketers understand regulatory requirements while delivering personalised campaigns that respect consumer’s privacy. The partnership includes:

  • Resources & Research: OneTrust and the DMA will produce joint surveys and webinars focused on the topics most relevant to marketers, including how to comply with the GDPR and the latest regulatory amendment to the CCPA.
  • Free In-Person Workshops: OneTrust and the DMA will partner at select PrivacyConnect and MarketingConnect workshops, free, local events that equip privacy and marketing professionals to connect, share experiences, and learn the latest regulatory requirements and implementation best practices.
  • The DMA’s Data Summit: OneTrust will also headline the DMA’s Data Protection Summit, taking place on 28 February in London.

“As the industry association representing the data and marketing industry, acting responsibly while also creating engaging experiences that put customers first is a core tenet of our Code. In OneTrust we have found a partner that shares these key values and the belief in a customer-centric approach to data and privacy,” said Rachel Aldighieri, MD of the Data & Marketing Association (DMA). “The partnership will also offer added benefit to our members, offering them access to a range of additional tools, training and resources to not just comply with privacy laws, but truly put the customer at the heart of their business. Giving them a competitive advantage by developing trust through their approach to data and privacy.”

“Becoming the DMA’s Responsible Marketing Partner was a natural fit; we share a mission to equip marketers for success while maintaining compliance with the evolving regulatory environment,” said Kabir Barday, CEO and Fellow of Information Privacy (FIP), OneTrust. “We’re excited to build upon our existing partnership and launch new research and resources for marketers. Together we’re able to provide members access to the OneTrust PreferenceChoice suite of marketing compliance tools, resources, research and best practices to responsibly manage and protect customer data.”

To get involved, participate in the research: “Data Privacy: An industry perspective 2019”. For additional information, or to request a live OneTrust demo, visit OneTrust.com or email Info@OneTrust.com. For more information on The DMA, visit DMA.org.uk.

 

About the Data & Marketing Association

The DMA is the UK trade association for the data and marketing industry led by customer-first principles and a Code of ethics. The DMA has over 1,000 member organisations across the UK and almost a century of experience pioneering approaches in industry. Through the IDM, it continues to drive for marketing excellence through development and learning opportunities. DMA Talent’s range of initiatives is inspiring the next generation into the data and marketing industry to help meet the needs of today and tomorrow.

The DMA offers access to industry-leading events, the latest insight, advocacy, legal support and guidance. It anticipates and campaigns for the needs of the data and marketing industry through its close relationship with government and regulators. From the classroom to the boardroom, the DMA is driving the force of intelligent marketing, moving the data and marketing industry forward – for the good of marketers, businesses and most importantly, customers.

 

About OneTrust

OneTrust is the most widely used privacy, security and third-party risk technology platform trusted by more than 3,000 companies to comply with the CCPA, GDPR, ISO27001 and hundreds of the world’s privacy and security laws. OneTrust’s three primary software offerings include OneTrust Privacy Management, OneTrust PreferenceChoice™ consent and preference management and OneTrust Vendorpedia™ third-party risk management software and vendor exchange.

To learn more, visit OneTrust.com or connect on LinkedInTwitter and Facebook.


You may also like

Webinar

Privacy Management

Revisiting IAPP DPC 2024: Top trends on the latest data protection developments

Join OneTrust and PA Consulting as we dive deeper into the key takeaways from the IAPP Europe Data Protection Congress 2024. Our speakers will provide actionable insights from the event on the latest developments in data protection, privacy, and AI. 

December 12, 2024

Learn more

Webinar

Privacy Automation

PIA and DPIA demo webinar with Data Privacy Group

Join our webinar to learn the benefits of automating your PIAs and DPIAs using the OneTrust platform

November 28, 2024

Learn more

eBook

Consent & Preferences

Mastering GDPR consent: A marketer's guide to simplifying compliance

Learn how to simplify GDPR consent management, stay compliant, and build trust with your audience. Download this practical guide for marketers.

October 17, 2024

Learn more

eBook

Privacy Management

Maturing your GDPR compliance program

This comprehensive eBook explores the key elements of a GDPR compliance program.

September 11, 2024

Learn more

eBook

Privacy Management

Understanding data transfers under the GDPR ebook

In the ebook, we delve into the fallout from Schrems II and explore how organizations based in Europe can best navigate international data transfers under the GDPR.

June 05, 2024

Learn more

Webinar

Privacy Management

Preparing for a new regulation: Lesson learned from the GDPR businesses can apply to the EU AI act?

Join our panel of experts as we celebrate GDPR Anniversary and take a closer look at the relationship between the GDPR and AI Act.

May 23, 2024

Learn more

Webinar

Privacy Management

Navigating data privacy in 2024: Global regulatory updates & compliance strategies

Join our webinar for a comprehensive overview of the latest global data privacy regulations and updates impacting businesses in 2024 and how to prepare.

March 20, 2024

Learn more

Infographic

Privacy Management

OneTrust announces partnership with Europrivacy

Learn how OneTrust and Europrivacy's partnership can help your organization achieve GDPR compliance and build trust with your customers.

December 06, 2023

Learn more

Webinar

Technology Risk & Compliance

Demonstrating GDPR compliance with Europrivacy criteria: The European Data Protection Seal

Join our webinar to learn more about the European Data Protection Seal and to find out what the key advantages of getting certified.

November 30, 2023

Learn more

Webinar

Privacy Management

Revisiting the ICO Data Protection Practitioner's Conference: Addressing your top challenges

Join OneTrust and KPMG UK to discuss the challenges of employee SARs, managing your breach response with third parties, and incident management.

October 25, 2023

Learn more

Infographic

Privacy & Data Governance

Understanding the EU Data Boundary

Download our free infographic and get the information you need to understand the EU Data Boundary and how to properly handle data in the European Union.

September 22, 2023

Learn more

Webinar

Privacy Management

Privacy in practice: PIA & DPIA with PA Consulting

Join OneTrust and PA Consulting as we discuss what makes an effective PIA, best practices, and the benefits of automation.

September 21, 2023

Learn more

Webinar

Privacy & Data Governance

Privacy in practice for data mapping: With PA Consulting and Syngenta

Join OneTrust and panelists from PA Consulting and Syngenta as we explore practical ways to build an effective data mapping program, best practices, and the need for automation.

September 14, 2023

Learn more

Webinar

Governance & Policy Management

EU-US DPF: What next for UK businesses?

Join our expert webinar as we discuss the upcoming UK-US DPF Extension and what UK businesses need to prepare to become DPF-certified.

September 06, 2023

Learn more

Webinar

Privacy Management

Unpacking the EU-US DPF

In this webinar, we cover the new EU-US Data Privacy Framework (EU-US DPF) and what privacy program managers need to know for post-Schrems II data transfers.

June 28, 2023

Learn more

Infographic

Privacy & Data Governance

The 3 priorities of the French DPO: Gain visibility, take action, automate

Download our infographic and learn about the 3 priorities of the French DPO.

May 30, 2023

Learn more

Webinar

Privacy Management

GDPR turns 5: Celebrating data protection

Northern Europe panel - Join our panel of experts as they recap the GDPR, its key concepts, and what it means for organizations and compliance. 

May 25, 2023

Learn more

Webinar

Privacy Management

Global Panel — GDPR & Tech: Key considerations of Privacy by Design and AI in tech

Join our panel of experts as we discuss the impact GDPR had on the tech industry during the past five years, the importance of privacy by design, and what to expect with AI and regulation.

May 25, 2023

Learn more

Webinar

Privacy Management

5 years of GDPR: Milestones, challenges, and opportunities

Eastern European panel - Watch our webinar as we look back on 5 years of the GDPR, AI, and their impact on Europe, the world, and your organization.

May 24, 2023

Learn more

Webinar

Privacy & Data Governance

Global Panel — GDPR & Healthcare: current regulatory guidance and enforcement

In this live webinar, our expert panel examines the first five years of the GDPR, how it changed the healthcare industry, and the changing global regulatory landscape.

May 24, 2023

Learn more

Webinar

Privacy Management

Global Panel — GDPR & Retail: building customer loyalty and trust with consent and privacy

Join us for a live panel as we discuss GDPR's impact on the retail and eCommerce industry and how companies evolved to meet the global regulatory landscape.

May 23, 2023

Learn more

eBook

Privacy Management

Getting started with GDPR compliance

This eBook covers the fundamental information you need to know in order to get your GDPR compliance program started and how OneTrust helps. 

May 23, 2023

Learn more

Infographic

Privacy Management

Comparing the FADP, Revised FADP, and the GDPR

Download our infographic to see how the Revised FADP compares with its original version and the GDPR.

May 23, 2023

Learn more

Webinar

Privacy Management

Global Panel — GDPR & Finance: Staying ahead of the regulatory and cyber landscape

How has the GDPR affected the financial industry? Join our live panel as we examine how it companies evolved to meet the regulatory challenges and what can be done to stay ahead of the curve.

May 22, 2023

Learn more

Webinar

Privacy Automation

OneTrust and Deloitte UK - Data transfers: Assessments & safeguards

OneTrust's Center of Excellence and Deloitte UK will discuss data transfers and GDPR compliance, covering the UK stance, ICO/EDBP guidance, and more.

April 04, 2023 1 min read

Learn more

eBook

Privacy Management

The 3 Priorities for DPOs in France: Gain Visibility, Take Action, Automate eBook | Resources | OneTrust

French DPOs should take three priorities into account when building their data protection and compliance programs and processes in 2023.

February 21, 2023

Learn more

Webinar

Privacy & Data Governance

Data Protection in Financial Services Week: Government keynote and international transfers

This session will examine some key issues and recent developments on international data transfers with contributions from key EU, UK, and US regulators.

February 07, 2023

Learn more

Webinar

Consent & Preferences

Belgian DPA approves TCF action plan: Where we go from here

Belgian DPA approves IAB Europe’s action plan to correct its Transparency & Consent Framework (TCF) violations of the GDPR.

January 12, 2023

Learn more

Webinar

Privacy & Data Governance

Keeping pace with the changing regulatory landscape: UK And EU updates webinar

Learn more about the privacy updates for the UK and the EU, what to expect in the coming year, and how to manage regulatory change.

August 15, 2022

Learn more

Webinar

Ethics & Compliance

GDPR and the EU Whistleblower Protection Directive webinar

Join this webinar to learn how to review your whistleblowing processes to comply with the EU Whistleblower Protection Directive, the GDPR and others.

July 06, 2022

Learn more

Webinar

Privacy & Data Governance

4 years of GDPR

Watch our webinar on the last 4 years of GDPR compliance and trends for the future.

May 05, 2022

Learn more

Webinar

Privacy Management

Privacy rights poland: Enhance Your DSAR process with automation, discovery & redaction

As part of our Privacy Automation webinar series, we discuss why it's important to automate DSAR fulfillment and the latest regulatory trends. 

April 03, 2022

Learn more

Webinar

Privacy & Data Governance

Know your laws: Comparing CCPA & CPRA vs. GDPR

Watch this free webinar and see how the CCPA and CPRA compare with the GDPR.

January 04, 2022

Learn more

Checklist

Privacy & Data Governance

Transfer Impact Assessment (TIA) checklist

This Transfer Impact Assessment checklist provides an overview of the key steps you can take as you perform a TIA.

December 01, 2021

Learn more

Infographic

GDPR's 8 fundamental data subject rights

Download our GDPR's 8 Fundamental Data Subject Rights infographic and learn more about the individual rights guaranteed under the EU's major privacy law. 

August 27, 2021

Learn more

eBook

Privacy & Data Governance

The ultimate guide to GDPR compliance

Download this eBook to get an ultimate guide to understanding the GDPR and implementing steps towards compliance.

August 26, 2021

Learn more

eBook

Privacy & Data Governance

10 steps to meeting the GDPR Article 30 requirement

Download this eBook and learn how to leverage data mapping for your GDPR Article 30 compliance program. 

July 22, 2021

Learn more

White Paper

Privacy Automation

Mastering PIAs & DPIAs: A complete handbook for privacy experts

Unlock the full potential of your privacy program with our complete handbook designed to equip privacy professionals with the essential tools and knowledge for establishing robust PIA and DPIA processes.

July 22, 2021

Learn more

Checklist

Privacy & Data Governance

GDPR compliance checklist

Download our GDPR compliance checklist for recommendations on improving your organization's privacy program. 

June 11, 2021

Learn more